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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan Qashai gets the Juke R treatment

It would appear that we're a little behind the times on this one, but a UK-based tuner of the Nissan GT-R is creating its own take on the lustworthy Juke-R starting with the Nissan Qashqai crossover. Severnvalley Motorsport claims to be the leading authority for tuning of the current GT-R in Europe. The outfit is now turning its attention to stuffing the drivetrain of a GT-R under the body of a Qashqai+2 - a seven-passenger compact crossover similar in size to our Nissan Rogue - resulting in the Qashqai-R.
The project started back in March when Severnvalley took delivery of a new Qashqai. After stripping the crossover down to its bare essentials and building a custom jig to support the body shell, it was then transferred onto an awaiting GT-R chassis. The crew aimed to keep Qashqai's appearance as stock as possible, but fender extensions and hood vents were required to accommodate the sports car underpinnings.
The white Qashqai-R seen above will be tuned to produce 900 horsepower, while a black version will get bumped up to 1,000 hp. And, looking at the build photos, we surmise that this project will take nothing less than a herculean feat of supercar determination before it's through.

Honda may recall up to 1M vehicles for airbag issue, following Toyota's lead

It seems Toyota won't be the only one recalling the faulty Takata airbag inflators for long. Honda insiders in Japan claim that the company is getting close to announcing its own worldwide campaign that would begin before the end of June.
Unnamed sources close to Honda in Japan tell Automotive News that the company is pursuing an internal investigation into possibly affected models and is working with Takata to gather more information. They claim that it could involve even more than the 1.14 million cars worldwide that the automaker covered under the first recall for the problem in April 2013, including 561,000 vehicles in the US.
Toyota jumpstarted this process last week when it recalled over 2 million cars worldwide, including 844,277 in the US. Soon after, the National Highway Traffic Safety Administration began a preliminary evaluation into the issue following six reported incidents, and started assembling data about potentially affected models from Toyota, Honda, Mazda, Nissan, Chrysler. NHTSA also began investigating Takata itself.