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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Nissan recalls 3,065 Pathfinders for transmission fluid leak

Nissan is recalling 3,065 units of the 2013 Pathfinder equipped with the CVT, due to a potential transmission fluid leak. On crossovers built from April 18, 2012 to October 3,2012 "inadequate clamping force" on the hose connected to the internal oil cooler can cause the hose to come loose and let fluid escape. A severe loss of fluid can cause the transmission to stop working properly.
The recall is the result of a safety investigation begun last September, when it was thought a recall could involve 110,000 units of the Pathfinder and Infiniti JX35. Asked for comment about how such a large number of vehicles potentially involved could end up with just 3,065 being recalled, Nissan rep Steve Yaeger told Autoblog that Nissan initiated a service campaign for the issue last year - a service campaign notifies owners to take their vehicles to the dealer for repair of "what is generally not a safety issue" - and that there was a "production improvement" that addressed the clamping issue. The service campaign included the vehicles being recalled, but the recall is limited to just those vehicles that were built before the production-line fix.
Nissan will begin informing affected owners next month, at which time owners can take their vehicles to dealers to have the hose clamp repaired. The press release below from the National Highway Traffic Safety Administration has more information.

2020 Kia Soul vs. subcompact crossovers: How they compare on paper

At 10 years old, the 2020 Kia Soul has entered its third, and potentially best, generation yet. To get here, it fought off other boxy hatchbacks such as the Scion xB and Nissan Cube. But now it faces all new competition: subcompact crossovers. They offer similar sizes, prices and flexibility as the Soul, but with a veneer of ruggedness. But the Soul is ready with its own rugged trim, the X-Line, plus the return of its powerful turbocharged variant. To see how the Soul stacks up to the fresh competition, we've compiled vital stats on all the tall hatches. Considering the prodigious size of the subcompact crossover segment, we've limited our selection to a few options that are similarly priced and sized to the Soul, and that offer a bit of funky styling. They include the Toyota C-HR, Nissan Kicks, Hyundai Kona and Honda HR-V. There are of course many more options, and you can create your own comparisons using our Compare Cars feature. (You can also check out our Mitsubishi Eclipse Cross comparison that includes a few larger choices). In the meantime, though, check out all the numbers on our selected vehicles in the chart below, followed by analysis after. Performance, fuel economy and drivetrains The crossover segment is diverse when it comes to powertrains, with all different displacements, induction systems and drive wheels. A surprising number of these supposedly rugged and off-road-oriented vehicles (at least more than normal cars) are front-drive only. These include the Nissan Kicks, Toyota C-HR and Kia Soul. But the Kona and HR-V offer all-wheel drive, with the Hyundai offering it on both engine options. Speaking of engine options, only the Kia and Hyundai have two possibilities, either a base 2.0-liter naturally aspirated engine, or a turbocharged 1.6-liter engine. The base engines have identical outputs of 147 horsepower and 132 pound-feet of torque, but the turbo engines differ. The Soul has 201 horsepower to the Hyundai's 175, but both make the same 195 pound-feet of torque. The Kicks, C-HR and HR-V all offer just one engine option, and they're all naturally aspirated. The Nissan's engine is the smallest and least powerful: a 1.6-liter engine making 125 horsepower and 115 pound-feet of torque. The HR-V is next with a 1.8-liter engine making 141 horsepower and 127 pound-feet of torque. The C-HR rounds out the trio at 144 horsepower and 139 pound-feet of torque from a 2.0-liter engine.