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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Nissan says Leaf battery packs are nearly bulletproof

Like the old 1970s Schoolhouse Rock song (and an early-90s remake from hip-hop artists De La Soul), three, indeed, is the magic number. That's how many Nissan Leaf batteries have conked out in Europe during the past four-plus years. Out of about 35,000. I'd hate to be a member of that unlucky trio. The Japanese automaker says it has shut up the naysayers who once crowed that electric motors may be less reliable than gas- or diesel-powered engines. Nissan has done so by maintaining a 99.99 percent "battery success rate" in Europe. With only an on-board charger, inverter and motor, the Leaf's electric motor costs 40 percent less to maintain that gas- or diesel-powered engines. Nissan does seem to be getting more converts across the Pond. Nissan boosted European sales of the Leaf by about 33 percent last year to more than 15,000 units. Meanwhile, here in the States, sales jumped 34 percent last year to more than 30,000 vehicles, though early 2015 sales appear to be down as lower gas prices are leading American car shoppers to larger, more gas-swilling vehicles. Still, Nissan recently said it surpassed sales of 75,000 units in the US and we expect the March sales numbers to show that the Leaf has become the top-selling plug-in vehicle in US history. Take a look at Nissan Europe's press release below. Related Videos: Nissan LEAF battery reliably outperforms cynics, critics and alternatives Five years on, Nissan reports 99.99% battery success rate across Europe More reliable than a petrol or diesel engine, according to industry averages Nissan LEAF is the world's best-selling all-electric car, with over 165,000 sold globally Rolle, Switzerland, 23 March 2015: Five years and more than 35,000 European sales since the launch of its all-electric LEAF, proprietary data released by Nissan for the first time shows that 99.99 percent of its battery units remain entirely fit for purpose. The failure rate of the battery power unit is less than 0.01 percent - or just three units in total - a fraction of the equivalent industry-wide? figure for defects affecting traditional combustion engines. To prove the long-term reliability of the battery technology, Nissan tracked down a rather infamous early model, whose owner is still enjoying fault-free motoring in her LEAF three years on: http://youtu.be/6V1bJJwJhEg Electric vehicle advocate and presenter of online TV channel Fully Charged, Robert Llewellyn commented: "This comes as no surprise.

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.