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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

2014 Nissan Dayz Roox is the littlest high-roof van you ever did see

Even average production cars from Japan often seem very conceptual to US eyes. Throw in typical, nonsensical-quasi-English-words name like "Dayz Roox" and you'd be forgiven for thinking this Nissan box on wheels was still a designer's dream. But the fact is that the Nissan Dayz is a model currently on sale, and this Roox version is the latest take on the micro-van, which is a popular segment in Japan.
In fact, this generation of Dayz is the first minicar that Nissan has developed completely in-house, and the thing has been selling astoundingly well in its first stint on the market (30k units in month one month, says Nissan). So it's unsurprising that the company is looking to expand the range with a model that is more fully featured.
The Roox (we have no clue as to where that name came from, or what it means) would appear to be a high-roof version of the three-cylinder Dayz minicar - in fact Nissan goes so far as to call it an "Impressive Super Height Wagon." Features like automatic sliding doors, Around View Monitor and UV-insulated glass are all luxuries in kei-class car. The press release also specifies that the Roox is tall enough to swallow a 27-inch bicycle.