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To survive in India, a diminished Nissan bets big on a small SUV

NEW DELHI — By any measure, Nissan has had a dreadful run in India. A push to revive its lower-end Datsun brand flopped, sales have slumped 60% over the past five years, and its sole plant in the country is operating way below capacity. But the amount of money and energy that Nissan — battered by scandal and expecting a record $4.5 billion annual operating loss worldwide — will spend to turn its fortunes around in India will hinge on the sales of one vehicle, its new Magnite compact SUV. The SUV may also determine how much heft Nissan will wield as it and alliance partner Renault thrash out their respective roles in the Indian market. Unveiled this month and due to be launched either late this year or early 2021, the Magnite will be Nissan's first new vehicle in India in two years. It's expected to have a 1.0-liter three-cylinder engine with 72 horsepower, and a turbocharged version of that engine making 100 horsepower. It will have features such as an 8-inch touchscreen, cruise control, and a 360-degree camera. Moreover, it will be just one of three Nissan-branded models in the market after two others were pulled in April when tougher emission rules kicked in. "Magnite will buy Nissan a couple of years to figure out a plan for India and the SUV's success will determine whether it invests more or scales down operations," said one source. A second source called the sport-utility vehicle Nissan's "last hope" to revive the brand in India. Japan's No. 2 automaker has, however, no plans to withdraw from India, where it has invested over $800 million, and discussions about strategy are ongoing, the sources said. They were not authorized to speak to media and declined to be identified. The Datsun brand is likely to be phased out as part of a global overhaul, they added. Nissan's only other models in India are three Datsun cars. Nissan said in a statement to Reuters it is committed to the Indian market and has a well-defined strategy for "a sustainable and profitable business". It declined to comment on sales goals for the Magnite.   Who will lead? Nissan's internal plans call for sales of 1,500 to 2,000 Magnites a month, the first source said — which if realized would exceed the average India monthly sales it achieved last business year with seven models. The SUV will be priced "aggressively," the sources said without elaborating.

2015 Nissan Juke

I didn't always like the Nissan Juke. When it launched in 2010, I just couldn't get over the way it looked – it came across as super weird, and kind of hideous at first blush. But I slowly warmed up to the funky little crossover/hatchback/thing, and after spending some time behind the wheel, I really learned to love Nissan's small wonder. It's a genuine hoot to drive, offering hot hatch-like thrills in a package that doesn't look like anything else on the road. The Nismo and RS models that followed only increased my ardor for the turbocharged Juke, and now, I find myself smiling whenever I see one of these little guys bombing down the road. Going into 2015, Nissan hasn't really made major changes, but there are a host of smaller improvements on hand to make it a more well-rounded vehicle than ever before. And to up the funk factor for the new year, there are a slew of customization options now available to customers through the Juke Color Studio – for better or worse. Following my first drive of the third-generation Nissan Murano in Napa Valley, I took the refreshed Juke for a spin to see if the 2015 model year improvements still make for a car that's good to drive and easy to use, while bursting with the same personality that slowly won me over in the first place. Drive Notes Powering the Juke is the same turbocharged, 1.6-liter inline-four as last year, with 188 horsepower and 177 pound-feet of torque on tap. I've always liked this engine – it's punchy and feels good when being worked via the 2014 model's six-speed manual transmission. There's lots of power down low, with a nice bit of boost mid-range through each gear. Altering the drive modes between Normal and Sport heighten this, and honestly, the turbo/manual setup in this front-wheel-drive Juke was kind of hilarious – a real treat. Sadly, Nissan will no longer offer the manual transmission on non-Nismo Juke models for 2015, so you're stuck with the continuously variable transmission. Bummer. In sport mode, the usually good Xtronic CVT tends to rev high and hold itself there – a tendency of older such transmissions that's seriously off-putting, especially for enthusiasts. Still, the Juke is available with a choice of either front- or all-wheel drive. The FWD Juke is fun, offering decent amounts of grip with a hint of predictable understeer. But I've always liked the four-season factor of the AWD Juke.

Ghosn orders Nissan USA to double sales by 2017

Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.
In 2012, Nissan's US sales rose to 1.1 million units - a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.