2005 Nissan Altima Se No Reserve Needs Work on 2040-cars

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Deltawing takes out second ad targeting Nissan amidst design lawsuit

Don Panoz isn't a guy shy away from a fight. Since December, Panoz's Deltawing Technologies has been in a lawsuit with Nissan over alleged intellectual property violations with the design of the Zeod RC. The situation went public several weeks ago when Deltawing bought an ad in The Tennessean, a paper near Nissan's US headquarters, and the industry trade, Automotive News, aimed squarely at company CEO Carlos Ghosn.
Now, Deltawing is trying the tactic a second time with an even more scathing ad in The Tennessean on July 11 and in Automotive News on July 14 that calls the Zeod's design out directly. The bulletin puts the two racecars side by side and asks readers compare their similarities.
According to Deltawing spokesperson Gary Fong, the idea for these ads started after mediation between the company and Nissan broke down earlier this year. "We were trying to bring them to settle it amicably," he said to Autoblog. When that didn't happen, Deltawing wanted to fight the misconceptions in the public about the program and lawsuit. The strategy actually worked, too. "We've seen an opinion change," said Fong. He estimates that before the advertisements the attitude was "90 percent against Panoz," but there has been more support since them.

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

2014 Nissan Pathfinder Hybrid priced from $35,110*

Nissan has announced pricing for the 2014 Pathfinder Hybrid, which was revealed earlier this year at the 2013 New York Auto Show. Offering two- or all-wheel drive, the hybridized crossover sports a 3.5-liter V6 and a 15-kilowatt electric motor, for a total of 250 system horsepower and 243 pound-feet of torque. Those numbers match up well with the 260 horsepower and 240 pound-feet of torque put out by the V6-powered Pathfinder. Naturally, fuel economy sees a hefty boost, to 25 miles per gallon in the city and 28 mpg on the highway, bumps of five and two mpg, respectively.
The Pathfinder Hybrid is available in three grades. Prices start at $35,100 for an SV and jump to $38,050 for the mid-level SL. A top-flight Platinum, meanwhile, moves the price up to $42,750. Adding all-wheel drive to the package bumps the price up to $1,600 across the range, and keep in mind that these prices don't include Nissan's $860 destination charge. Take a look below for the full press release from Nissan, including detailed pricing charts for both the Hybrid and V6 Pathfinder.