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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Nissan Maxima was almost axed

The redesigned 2016 Nissan Maxima goes on sale in early June, but according to Automotive News, this eighth-generation model almost didn't see the light of day. That's the word from Pierre Loing, vice president of North American product planning. "A lot of people assume it was a forgone conclusion that, of course we will continue with another Maxima," Loing told Automotive News. "But frankly, the forgone conclusion at that moment was that there would not be another Maxima." When Loing joined Nissan in 2012, he was tasked with building a case for a new Maxima. The Japanese automaker was focused on making cost-efficient, global platforms, but the Maxima sold almost exclusively in North America. And not in high numbers, either. But Loing says Maxima is an important part of Nissan's history in the United States. The car was introduced in 1981, and Loing says Maxima perhaps has better name recognition than Nissan itself. The company is pleased with its 2016 Maxima. "When I look at this car, I'm proudest of the fact that it's here at all," Takeshi Yamaguchi, former Nissan North America VP of vehicle engineering, told Automotive News. "And on top of that, I'm proud of that fact that we took the Maxima beyond where it was, instead of taking it backward." Related Video:

The cars and trucks of 'Transformers: Rise of the Beasts'

The latest spectacle in the Transformers franchise is about to hit the theaters. The final trailer was released, giving us peeks at what appears to be a pretty boilerplate story about the end of the world. There's some kind of ancient interplanetary war brewing and it's up to some teenagers to sort it out with the help of their robot buddies. But this is Autoblog, so we're not even going to try to suss out a plot so thin it won't hold a spittle globule's worth of water. We'll just go over the cars. Transformers: Rise of the Beasts | Official Final Trailer (2023 Movie) Porsche 911 Carrera RS 3.8: Mirage So far the star of the film, car-wise, looks to be a blue-on-silver 964 Porsche named Mirage that is voiced by Pete Davidson. It's been the most promoted of the movie cars, even more so than formerly central characters like Bumblebee and Optimus Prime. Except, this isn't just any ordinary 911; it's a Carrera RS 3.8, a European-exclusive model of which Porsche only built 55 units. As the name implies, it came with a bored-out M64 turbo flat-six as opposed to the 964 Turbo's 3.6. It wore the Turbo's wide-body badonk with a bi-level rear wing, but Porsche reportedly stripped out 570 pounds' worth of weight despite embiggening key performance parts like brakes and wheels. Fortunately, no actual RS 3.8s were used in the movie. Producers instead built five cars for different purposes — shooting closeups of actors, jumps, the obligatory driving backwards real fast — out of lesser 911s. However, the sound department did record the engine note of an actual RS 3.8 for accuracy, as the higher crank speeds of the 3.8 have a distinctive sound.  In the original 1984 Transformers lineup Mirage was a Ligier JS11 Formula 1 car, complete with faux Gitanes cigarette branding (on a children's toy!). An F1 racer would raise an eyebrow on the streets, so it made sense to update to a street-legal sports car. If you're wondering why this Porsche isn't the character Jazz, whose original vehicle mode was an ultra-cool Martini-liveried Porsche 935, well, he was remade into a Pontiac Solstice voiced by Darius McCrary during the GM product placement rewrite in 2007's Transformers reboot, then unceremoniously killed. 1977 Chevrolet Camaro: Bumblebee Formerly the franchise star, Bumblebee gets far less screen time in the trailers. He's still a Camaro, but because Transformers: Rise of the Beasts takes place in 1994 he's not a fith-gen.