2002 Nissan Altima S Sedan 4-door 2.5l on 2040-cars

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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Renault-Nissan zero-emissions car sales whir past 100,000 [w/video]

The electric vehicle has gone gold at Renault-Nissan, clocking 100,000 sales in a three-year period that began with the first Nissan Leaf being sold in Silicon Valley, California in 2010. Since then, the Leaf has become the EV champion of the world, selling more than 71,000 units so far, the majority of those in the US. The 100,000th EV sold by the Alliance was also a Leaf and also sold in the US, but on the other side of the country, in Georgia.
By comparison, Renault has sold 30,000 electric vehicles since late 2011, looking after other segments of the EV market with the Kangoo Z.E., Zoe, Twizy and Fluence Z.E. The alliance estimates that its efforts have been driven 5.2 million ion-powered miles and saved 14 million gallons of oil since they appeared. For a bit of sobering context, the US averaged 18.83 million barrels of oil per day in 2011, which is almost 791 million gallons. Per day.
So we're getting there, albeit slowly. Quietly. There's a press release and a video below with more details on the achievement.

Watch BJ Baldwin jump a Nissan GT-R in his Monster trophy truck

There could hardly be two more disparate machines than a Nissan GT-R and BJ Baldwin's wicked trophy truck. While the supercar from Nissan needs no introduction, Baldwin's rig boasts 850 horsepower and an equally dizzying 34-inches of suspension travel. Monster Energy has taken it upon itself to throw those two together in a new short film that features Baldwin rescuing the female pilot of the GT-R by first jumping both her and her car in his desert bruiser. (Please keep the snickering to yourself until the conclusion of our program.)
The clip features plenty of shots of the truck bashing across the desert, slinging sand on scantily clad models and otherwise having a hell of a time. It's automotive porn of the highest caliber, though it stays safe for work. Click below to enjoy the show for yourself. Our only regret is that there's not enough engine noise to match the otherwise hot action.