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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

2020 Nissan Maxima and Pathfinder Rock Creek | Autoblog Podcast #602

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Assistant Editor Zac Palmer. This week, they've been driving the Nissan Maxima, Mercedes-Benz Metris Cargo Van, Mazda3 sedan and Nissan Pathfinder Rock Creek, and they talk about their experiences with those vehicles. Then, in the Spend My Money segment, they help a viewer from Autoblog's Twitch stream pick a used pickup. Autoblog Podcast #602 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2020 Nissan Maxima 2019 Mercedes-Benz Metris Cargo Van 2019 Mazda3 sedan 2020 Nissan Pathfinder Rock Creek Edition Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

'Gran Turismo' movie trailer: No surprises, but more cars onscreen is a good thing

More movies about cars and racing is always a good thing in our book. The first trailer for the "Gran Turismo" movie dropped today, and while it focuses a lot on the gaming backstory, it looks like there will be a decent amount of actual wheel-to-wheel action as well. The movie is, of course, based on the hugely popular PlayStation series of video games. Now in its seventh installation, it revolutionized the racing game world with its massive library of playable cars, digitization of real tracks, and sound effects recorded from actual exhaust notes. Unlike other recent video games that have been adapted into blockbuster movies or TV shows with actual depth, "Gran Turismo" the game doesn't have a plot.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The movie follows the real-life story of Jann Mardenborough, a British "Gran Turismo" player who in 2011 became the youngest winner of the Nissan GT Academy. The program funnels gamers into real driver's seats, and Mardenborough beat out 90,000 global contestants. He's gone on to compete in the 24 Hours of Le Mans, the British GT Championships, and Formula E.  In the trailer we see what is likely a heavily dramatized version of the events. Mardenborough (Archie Madekwe) faces skeptical parents, skeptical driving instructor Jack Salter (David Harbour of "Stranger Things''), and a skeptical rival who doesn't believe gamers can really race (Josha Stradowski). About the only one who does believe in him is Danny Moore (Orlando Bloom), a marketing exec based on GT Academy head honcho Darren Cox. An obligatory love story is also wedged in there.  Since the real GT Academy was sponsored by Nissan, when Mardenborough graduates to real cars we see plenty of R35 GT-Rs, a 370Z NISMO, and a Ligier-Nissan LMP racer. Mardenborough's rival's car is perfectly cast as a chrome gold-wrapped Lamborghini Huracan. Background cars include an Audi R8, Porsche 911, Ferrari 458, and more. Surprisingly, there's no new Nissan Z, even though it seems like it would be the perfect car to include in a movie like this. The trailer reveals almost entirely how Mardenborough will overcome the odds, not that the end would have taken a genius to guess. At the same time, motor racing is an inaccessible sport for the average consumer.