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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

Nissan Leaf all-electric taxis start pilot program in NYC [w/video]

When New York City picked the Nissan NV200 as its Taxi of Tomorrow, many were surprised that the vehicle wasn't electric, or even a hybrid for that matter. With NYC Mayor Michael Bloomberg on hand, Nissan celebrated Earth Day on Monday by unveiling a pilot program of electric taxis for the city consisting of six 2013 Nissan Leaf EVs, which the mayor referred to as the "taxi of the day after tomorrow."
This pilot program is aimed to show how EVs can operate as taxi cabs, and Mayor Bloomberg said that New York City hopes to have a third of its taxi fleet electrified by 2020. In addition to the six cars, Nissan has also provided three quick chargers around Manhattan, allowing the Leafs to get an 80-percent recharge in just 30 minutes.
According to David Yassky, commissioner of the NYC Taxi and Limousine Commission, "What we have to do now is figure out how you integrate the charging of an electric vehicle into the duty of a taxi cab."

2015 Nissan Murano and Juke priced, Color Studio to breed bad ideas

Nissan has released basic pricing information on its upcoming Murano, as well as detailed pricing on the refreshed Juke crossover at the 2014 LA Auto Show. The Japanese company also announced a new "color studio" for the Juke, which just reeks of bad ideas. First, let's talk money. The flashy, redesigned Murano crossover will kick off at $29,650, not including an $885 destination charge. While the new CUV will begin arriving in dealers on December 5, Nissan opted out of providing more detailed pricing data, including information about trim levels and other optional extras. It did no such thing with the Juke, though. The freshened 2015 model starts at $20,250 for a base Juke S, and climbs from there. The SV trim adds $1,050 to the price while the SL starts at $25,240. All-wheel drive adds $1,850 to the S and SV models and $1,700 to SL. If you're the sporting sort, the Juke Nismo starts at $24,830 while the Nismo RS rings up at $28,020. Adding an Xtronic continuously variable transmission and all-wheel-drive to the Nismo models increases the price by $2,400 and $2,000, respectively. And now, the Nissan Color Studio. We'll admit, there are some among the Autoblog staff that question this new feature, which gives customers an extreme degree of control when it comes to the styling of their Juke. For a price, Nissan will allow customers to choose individual colors for ten different parts of the Juke, including the rear spoiler, mirror caps, headlight surrounds, door sills and the wheels. While a fashionable mind might be able to create something rather cool, the potential for abuse here is extremely high. Check out the inset image to see what we mean. Scroll down for Nissan's announcement on Juke and Murano pricing, as well as details on the color studio.