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Nissan pokes fun at Tesla's New Jersey woes, then deletes Tweet
Tue, Mar 18 2014Ever have one of those moments when you release something out onto Twitter, only to think better of it a little while later and reach for that garbage can icon? If so, you are not alone. In fact, you're in the company of a certain Japanese automaker, who recently joined the ranks of those who've suffered an embarrassing bout of tweetus deletus. The Nissan Leaf social media team apparently thought it would be amusing to take a light poke at Tesla Motors and its New Jersey dealer fight woes on its Twitter feed and put together the cheeky graphic which you see above. It was originally published on the micro-blogging network accompanied by the text, "It's okay #NewJersey, you can still #GoElectric with the #NissanLEAF #EV." Funny, right? Not to everyone. The image attracted a bit of mild criticism which, to their credit, Nissan responded to saying, "It's all in #EV love." Soon, however, the original image disappeared from the @NissanLEAF feed. Luckily, we saved a copy for your edification. Rob Robinson, senior specialist of social communications for Nissan, told AutoblogGreen that the Leaf Twitter account is run by an agency, and that the tweet in question, "Was not a tweet that was reviewed or approved by Nissan. We saw it and asked them to take it down." As for the reasoning, Robinson said that, "We thought it was a discussion we didn't need to be weighing in on." While we can see the Nissan point of view, we also appreciate the attempt at being irreverent. Anything to break up the monotony of the stale toast the account usually offers up – "What would you nickname your Nissan Leaf if it was Ocean Blue?" which is the last undeleted Tweet available on the feed, as of this writing. We actually applaud the intention of the Tesla post. It all makes us wonder, though, if the social media team over there isn't in need of a little input on how they might improve its outreach. Since we know our readers are not shy in offering suggestions, we ask you to leave your thoughts and ideas for them in the Comments.
Here's how Nissan is quietly getting ready for Leaf 2.0 [UPDATE]
Tue, Aug 4 2015The Nissan Leaf had its best sales month of the year in May, selling 2,104 units. By July that number had come down nearly 50 percent to 1,074 units, and Hybrid Cars reports that Leaf production is on an even steeper decline as the company prepares to roll out the updated 2016 Leaf. In April, Nissan built 2,575 EVs, in May that dropped to 1,569, in June it was just 504. That has pushed the number of Leafs in dealer inventories to a 2015 low of 62 days worth of sales. The trend gave the Chevrolet Volt the upper hand in July sales for the first time in almost two years, even though the Chevy's annual performance is also down for the year. The likely culprits in both cases are customers waiting on the 2016 models to arrive, along with expiring tax credits, a fleet of expired-lease vehicles rolling back onto the market, and declining gas prices. As for the much-rehashed expectations, a Leaf with at least 20 miles more range and perhaps up to 35 miles more range is what customers are anticipating in the fall. Either one of those would be a significant number that justifies not buying right now, and orders for the coming hatchback are being taken in some states. The new Leaf will also get a more conventional style and might also come in a small CUV version. We've asked Nissan for a comment on the declining production numbers, but have not yet heard back. We'll update the post if we get a response. UPDATE: Nissan's Paige Presley told AutoblogGreen, "While I can't comment on future products, I can tell you that we are managing production in line with vehicle demand in the market. With higher sales of Altima and ramping up of Maxima, we have shifted Smyrna's production toward those models. (Additionally, the Smyrna Vehicle Assembly Plant was on its annual summer shutdown for two weeks in June.) The Nissan LEAF continues to be the global leader in EV sales, and we expect EV sales to continue to rise over time with increasing emission regulations, low operating costs, reduced dependence on foreign energy sources, environmental concerns and fulfilling driving experience." Related Video: Featured Gallery 2015 Nissan Leaf View 12 Photos News Source: Hybrid Cars Green Plants/Manufacturing Nissan Car Buying Hatchback Electric
'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed
Sat, 14 Jun 2014Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."
