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Why China will soon lead the electric vehicle market

China could be the world's largest electric vehicle market by 2020, thanks to significant government subsidies and the major drawbacks of owning an internal combustion model there. The country's populace registered 75,000 EVs in 2014, and sales figures in 2015 looked even better. In a new video, Renault-Nissan examines the trend and why it happened. Chinese cities heavily encourage buyers to go green through vehicle incentives, but they also make it a hassle to be a polluter. In some places, there's a lottery to limit vehicle registrations and alternating driving bans for even or odd license plate numbers. However, these limits don't apply to EVs, and the country's automakers have benefited from the regulations by introducing small, inexpensive electric models, albeit with sometimes hilarious styling. China's emissions regulations will get even tighter in the coming years. In fact, a Honda exec recently predicted the company wouldn't be able to sell any models there without some form of electric assistance by 2025. Get a better look at the country's electric push to clean up vehicle pollution in Renault-Nissan's video. Related Video:

Renault-Nissan to build EVs in China with Dongfeng

BEIJING — Nissan and its partner Renault will build electric cars in China in a new venture with Dongfeng Motor, as global automakers scramble to get ready for stringent electric vehicle quotas being introduced by the nation. China, the world's biggest auto market, wants all-electric battery cars and plug-in hybrid vehicles to make up at least a fifth of the country's auto sales by 2025, as part of its solution to tackle alarming pollution levels in major cities. Ford announced earlier this month it was exploring setting up a joint venture with car maker Anhui Zotye Automobile Co to build electric vehicles in China under a new brand. Tesla, Daimler, Volkswagen and General Motors have already announced plans for making electric vehicles in China, The new joint venture, called eGT New Energy Automotive Co, will be owned 25 percent each by Nissan and Renault with Dongfeng owning 50 percent, Nissan and Renault said in a statement on Tuesday. They said eGT will design a new electric vehicle on a subcompact crossover SUV platform of the Renault-Nissan alliance. "The establishment of the new joint venture with Dongfeng confirms our common commitment to develop competitive electric vehicles for the Chinese market," Carlos Ghosn, chairman and chief executive officer of the Renault-Nissan alliance, said in the statement. The statement did not give details of financial commitments of the joint venture partners or say by when the vehicles will be launched. Dongfeng already partners Nissan in China. Both Nissan and Renault already market electric cars. Nissan's Leaf compact hatchback has become the world's top-selling electric car since its launch in 2010, while Renault began selling its Zoe model in 2012. The game changer for global automakers, many of whom until recently have resisted an industry shift to heavily electrified vehicles, is China, an auto market with strong potential for growth where stringent policies favoring cleaner energy cars are being aggressively pursued. Under China's latest proposals, electric vehicle sales quotas, which are expected to take effect as early as 2018, are due to require 8 percent of automakers' sales to be battery electric or plug-in hybrid vehicles by next year, rising to 10 percent in 2019 and 12 percent in 2020.

Nissan design to show more Chinese influence

Nissan is going to be leveraging the weight of the Chinese market by selling cars influenced by the People's Republic in other markets around the globe. The influence of Chinese design is further proof of the country's importance on a global scale. Nissan isn't the only manufacturer that's looking to leverage China's burgeoning design talent, as BMW, Volkswagen, and General Motors have all set up facilities.
In fact, VW and GM have both used Chinese talent to design cars, in the Passat and Buick LaCrosse, respectively. Nissan has already tested the waters with its Beijing studios, penning the Friend-Me Concept from this year's Shanghai Auto Show. Where GM and VW used their Shanghai-based studios as more consultancies than anything else, though, Nissan is aiming to have the Beijing studio design a global car.
According to Nissan's global design head, Shiro Nakamura, that's already happening. Nakamura told Reuters that Nissan is two years from launching a Chinese-designed global model that will see sales in both North America and Europe, in addition to its home market. While Nakamura wouldn't elaborate on what the new model's styling would entail, there's a focus on what the Chinese call daqi.