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Mitsubishi Outlander rumored to get Nissan engine, Rogue Sport to get PHEV

A report in the Japanese business daily Nikkei, picked up by Automotive News, said Mitsubishi anticipates using a Nissan engine in the next-generation Outlander headed our way later this year. If the report comes true, the engine swap would be a first for the Renault-Nissan-Mitsubishi alliance partners outside of Japanese kei cars. Mitsubishi engineers will have an easier time slotting in a Nissan engine as the next-gen Outlander gives up its GS platform — an architecture Mitsubishi co-developed with Daimler Chrysler almost 20 years ago — to move to a modified version of the CMF platform that supports the Nissan Rogue and Qashqai, our Rogue Sport.    Last December, Auto Express spoke to Ponz Pandikuthira, NissanÂ’s European vice president of product planning. The exec said Nissan had two hybrid powertrains under consideration for the next-generation Qashqai, the first being Nissan's serial hybrid ePower system that's fared well in Japan where overall speeds are low, but that might not be suited to Europe's higher average speeds. As for a PHEV, Pandikuthira said, "WeÂ’re not pursuing a big plug-in hybrid strategy. On some car lines weÂ’ll try it out, but the business case for plug-in hybrids is not very good." Completing the round-turn, Nikkei said Mitsubishi would supply its PHEV for the compact Nissan, making the Qashqai the car line that gets the tryout. If that happens, and assuming Nissan brings it here, the Rogue Sport would be Nissan's first PHEV in the U.S. Nissan has tended to delay updating the Rogue Sport to Qashqai spec, so depending on when a PHEV version arrives, it could be the only hybrid in Nissan's U.S. fleet since the Rogue Hybrid retired for the 2020 model year.  The platform and engine exchange would have been planned before Nissan's troubles over the past 18 months, but they represent the alliance's growing effort for greater synergy and lower costs. One supposed tactic going forward comes from the Volkswagen Group playbook, identifying a brand's expertise and putting the brand in charge of developing that expertise for the alliance, the same way the Volkswagen brand develops low-cost platforms and Audi runs R&D for the group. We'll know more about plans afoot at the Franco-Japanese trio when the alliance unveils its new midterm business plan perhaps as soon as this month. Related Video:      

Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.