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Ten of the greatest Super Bowl car commercials of all time

With an average of over 100 million viewers each year, the Super Bowl always has advertisers bringing out the big guns. And for those among us who don't know the difference between a safety and a touchback, those commercials can be one of the most compelling aspects of the annual ritual. Car companies, in particular, have a long history of making the most of the huge Super Bowl audience by debuting some of the most memorable advertisements that have ever aired on television. So, in preparation for the new batch we'll be seeing this coming Sunday, here's a collection of our favorites from the past. 10. Audi – The Godfather When Audi created this homage to the quintessential gangster movie to promote its newest sports car, the company managed to make a commercial that was simultaneously funny, a little bit disturbing, and most importantly memorable. 9. Maserati – Strike This one might start out slow, but it delivers not only with the wicked sound of the third-generation Ghibli's engine, but with an interesting message about hubris in the auto industry as well. 8. Nissan 300ZX Twin-Turbo – Dream Directed by none other than Ridley Scott (Blade Runner, Alien), this dystopian spot has centers around a narrator who explains that in his dream the bad guys are unable to catch him despite their best efforts by way of street bikes, race cars, and supersonic jets. While the twin-turbocharged 300ZX car was certainly a performance powerhouse to be reckoned with in its day, the concept and execution of this one does come off a little bit campy now – but in a good way. Then again, it is a dream, after all. 7. General Motors – Robot This one is unique in that it's genuinely depressing on a profound level. Who would've thought that the simulated suicide of a lovable, anthropomorphic car-building robot who has fallen on hard times could be such a downer? 6. Nissan – With Dad Although the debut season of its new LMP1 racer didn't exactly turn out how the team hoped it would, there's no denying that Nissan's depiction of a strained father-and-son relationship that eventually leads to redemption (and the introduction of the 2016 Maxima) tugs at the heartstrings. 5. Volkswagen – Big Day A surprisingly poignant advert, this one might be low on dialogue but it certainly gets its message across. And just as the dramatic soundtrack begins to lull the viewer into a sense of security, our expectations are upended. 4.

Nissan recalls 76k Rogues for faulty fuel pumps

Nissan is recalling 76,242 units of the 2014 Rogue with production dates between June 11, 2013 and June 7, 2014, because of faulty fuel pumps. According to the advisory from the National Highway Traffic Safety Administration, the nickel plating in the part can come loose and bind up the impeller. With the pump no longer working, the vehicle might not start or there could be a stall when driving. According to the documents submitted to NHTSA (available here in PDF format), Nissan received the first report a Rogue not starting in March 2014. The automaker and fuel pump supplier Bosch monitored the situation. As more incidents occurred, they instituted this recall. Nissan is clear in saying that even if a stall occurs, electrical power remains to leave the air bags functional. To fix the problem the automaker is replacing the fuel pump on the affected Rogues with a new one at no charge to owners, and the company expects this process to begin in April. Related Video: RECALL Subject : Improper Plating on Fuel Pump may Result in Stall Report Receipt Date: APR 03, 2015 NHTSA Campaign Number: 15V197000 Component(s): FUEL SYSTEM, GASOLINE Potential Number of Units Affected: 76,242 All Products Associated with this Recall Vehicle Make Model Model Year(s) NISSAN ROGUE 2014 Details Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2014 Nissan Rogue vehicles manufactured June 11, 2013, to June 7, 2014. Improper nickel plating of components within the fuel pump may result in the fuel pump failing. CONSEQUENCE: If the fuel pump fails, the vehicle may stall without warning, increasing the risk of a crash. REMEDY: Nissan will notify owners, and dealers will replace the fuel pump, free of charge. The recall is expected to begin in April 2015. Owners may contact Nissan customer service at 1-800-647-7261. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Featured Gallery 2014 Nissan Rogue View 60 Photos News Source: The National Highway Traffic Safety Administration, [2]Image Credit: Nissan Recalls Nissan Safety nissan rogue

Tesla poaches Renault-Nissan communications boss Sproule

Need another sign that Tesla is growing into a force to be reckoned with? Bloomberg reports it has just snagged high-profile communications boss Simon Sproule from Renault-Nissan to become the EV maker's vice president of communications and marketing.
Sproule is an industry veteran, having spent 20 years at Nissan (where he grew to become CEO Carlos Ghosn's right-hand man). In addition, he logged stints at Ford, Jaguar (when it was still a Blue Oval-owned brand) and Microsoft. Despite all that experience, Sproule is still young, at just 45 years of age, as Bloomberg points out, yet he's held positions in the US, Japan and France over the years.
This is all good news for Tesla, which is in need of a strong spokesman outside of company CEO Elon Musk. It's been battling with the state of New Jersey and its governor, Chris Christie, over direct sales in the Garden State.