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Nissan, Honda and Mitsubishi will share EV components and AI research

TOKYO — Japanese automakers Nissan and Honda say they plan to share components for electric vehicles like batteries and jointly research software for autonomous driving. A third Japanese manufacturer, Mitsubishi Motors Corp., has joined the Nissan-Honda partnership, sharing the view that speed and size are crucial in responding to dramatic changes in the auto industry centered around electrification. A preliminary agreement between Nissan Motor Co. and Honda Motor Co. was announced in March. After 100 days of talks, executives of the companies evinced a sense of urgency. Japanese automakers dominated the era of gasoline engines in recent decades but have fallen behind formidable new players in green cars like Tesla of the U.S. and ChinaÂ’s BYD. “Companies that donÂ’t adapt to the changes cannot survive,” said Honda Chief Executive Toshihiro Mibe. “If we try to do everything on our own, we cannot catch up.” Nissan and Honda will use the same batteries and adopt the same specifications for motors and inverters for EV axles, they said. By coming together in what Mibe and counterpart at Nissan, Makoto Uchida, repeatedly called “making friends” to achieve economies of scale, the companies plan more strategic investments in technology and aim to cut costs by boosting volume. Each company will continue to produce and offer its own model offerings. But they will share resources in areas like components and software development, where “making friends” will be a plus, Mibe and Uchida told reporters. They declined to say whether the friendship will extend to a mutual capital ownership, while noting that wasnÂ’t ruled out. The two companies also agreed to have their model lineups “mutually complement” each other in various global markets, including both internal combustion engine vehicles and EVs. Details on that are being worked out, the companies said. Honda and Nissan will also work together on energy services in Japan. Under ThursdayÂ’s announcements, Mitsubishi will join as a third member. Toyota Motor Corp., JapanÂ’s top automaker, is not part of the three-way collaboration. Although Honda and Nissan have very different corporate cultures, it became clear, as their discussions on working together continued, their engineers and other workers on the ground have a lot in common, Uchida said. “Speed is the most crucial element, considering our size,” he added.

Nissan releases GT-R Nismo N-Attack Package workout video at Fuji

Nissan grabbed headlines last year when it debuted the GT-R Nismo and did a blistering 7:08.679 lap around the Nürburgring's Nordschleife. As it turns out, the GT-R that did that round made use of parts that lowered its weight and improved handling. Nissan calls the extras the N-Attack Package, which stands for Nürburgring Attack, and here is a video showing what its upcoming model can do.
The pack makes a variety of changes to make the Nismo GT-R a better handling car. The suspension and brakes are overhauled with Öhlins adjustable dampers, new stabilizer bar and new front brake pads. As you can see the outside is quite different with carbon fiber components replacing the front fenders and hood gurney, plus an adjustable carbon fiber rear wing with angle adjustments and two height settings. The interior gets a carbon fiber rear bulkhead to cut weight as well.
The release date or price for the N-Attack pack hasn't been revealed, but chief vehicle engineer Noboru Kaneko says that the test in the video at Fuji Speedway was to complete "final checks." So the package might not lag too far behind the standard GT-R Nismo. Scroll down to see the Nissan's pinnacle performance car testing on a cloudy day in Japan and read a brief press release about it.

Nissan: With Dad

Nissan released a whopper for its 2015 Super Bowl ad, giving us a motorsports heavy ad that featured not only the eagerly awaited, front-engined GT-R-based Le Mans car, but that delivered a tantalizing look at the next-generation Nissan Maxima, a sexy, rakish sedan that shares its styling with the 2015 Murano crossover. As for the ad, it's a confusing yet touching bit about a racing dad balancing time away from his family. We'd try to interpret it, but we're too distracted by the cars. Marketing/Advertising Nissan Coupe Racing Vehicles Super Bowl Commercials Videos Sedan nissan maxima 2015 super bowl ad