2009 Nissan 370z on 2040-cars

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Nissan gets new NA boss, lowered forecasts in management shakeup

José Muñoz, a Nissan and Infiniti sales and marketing vice president, will replace Colin Dodge as Nissan's new North America chief, come Jan. 1, as part of a wide-ranging management shuffle, Automotive News reports. Dodge will remain on Nissan's board, be assigned to special projects and report directly to CEO Carlos Ghosn.
Nissan is working on reorganizing its global operations into six regions, each with a new chief: North America (Muñoz' territory), Latin America, Japan-Southeast Asia, China, Europe and Africa-India-Middle East. Currently Nissan divides the globe into three regions, the Americas, Europe-Africa-India-Middle East and Asia-Pacific.
Nissan also lowered its sales forecast from 5.3-million vehicles to 5.2 million for the fiscal year ending on March 31, 2014. Last year, the company sold 4.914 million in the same period. In May, after Nissan's market share had fallen to 7.7 percent, Ghosn said he wants to double sales in the US by 2017 and increase its market share in the country to 10 percent.

Meet Sparky, Nissan's Leaf-based, Frontier-bedded EV parts hauler [w/video]

For many enthusiasts, the concept of the ute - a car with a pickup bed - is somehow irresistibly appealing. On paper, it promises the marriage of a truck's utility and a car's superior driving dynamics, and for that reason alone, we'd love to see more of them. Yet while other parts of the world get them in good numbers, North America doesn't ever see them - at least not for long. Based on what we've seen of late, though, that's not due to a lack of motivation on the part of engineers.
BMW wowed us several years ago with an M3 ute, and earlier this year, some interns converted a Mini Paceman into the pickup-bodied Paceman Adventure. Loathe to let their rivals in Munich and Oxford have all the fun, Nissan has built its very own car-based pickup. Meet Sparky, the world's first Leaf Frontier.
Like the M3, this all-electric ute is used as a parts hauler for Nissan's engineering teams at its sprawling Stanfield, AZ tech center and proving grounds.

Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?