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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Should you buy an EV?

Gas prices are hitting the skids and EVs are following suit; nearly every model in today's market has experienced a double-digit decline in sales – with the always notable exception of the Tesla Model S. Some EVs are in the last year of their generation while others have been half-heartedly designed and engineered to fulfill federal government quotas. The two non-Tesla front runners, the Chevy Volt and Nissan Leaf, are in the unfortunate position of offering customers "2015" vehicles that were designed with 2011 in mind. Yet there's plenty of love in the air. Nissan has built over 180,000 Leafs worldwide, and chances are you will be seeing a second electric vehicle accompanying the Leaf when the new generation is released in the coming months. The Chevy Volt now offers the highest customer satisfaction out of any car or truck sold in North America. Forget the luxury cars, the sports cars, the family trucksters, and even the rolling flagship that guides Tesla's jaw dropping valuation on Wall Street. You want happy with your EV? The brand that's rocking the segment right now is Chevy. It's been doing so for a while. The EV market is poised to become a lot more sophisticated over the next 18 months with the three leading manufacturers – Tesla, General Motors, and Nissan – launching five brand new models along with no fewer than 16 other manufacturers making many of their bread and butter cars available as plug-in hybrids. So, if you want to keep your money as far away from the Arab dictatorships and Russian mafia as Mercury is from Pluto, and enjoy your commute, we're more than ready to do our part! So let's begin with the most important question. What's Your Range? How much driving do you generally do in a day? If the answer to that question is 50 miles or fewer, an all-electric vehicle like the Nissan Leaf may be the best ingredient for your driving recipe. This is especially true if you have a second vehicle you can use for the occasional longer drive or are willing to rent for the weekend. But here's a little surprise for you. The upcoming Chevy Volt was designed to be driven in all-electric mode for over 50 miles. Fifty-three, to be exact. Plus, the Volt's battery has experienced a lot fewer deterioration issues than the Nissan Leaf's due in part to the Volt's liquid-cooled battery, which also uses a lot less of its capacity than the air-cooled Leaf's does.

Nissan puts Around View Monitor on ocean-exploring robots [w/video]

Capable as it may be, we wouldn't advise driving your crossover to the bottom of the ocean. Nissan, however, is doing the next best thing by putting its Around View Monitor on seabed-crawling robots. The partnership brings Nissan together with the Japan Agency for Marine-Earth Science and Technology (JAMSTEC) and Topy Industries, a leading manufacturer of robotic crawlers. Nissan supplies the Around View Monitor it usually puts in its crossovers and SUVs, which Topy installs on its Remotely Operated Vehicles (ROVs) and JAMSTEC sends to the ocean floor. The project even enjoys support from the Japanese cabinet through its Strategy Innovation Promotion program that aims to bring private-sector innovation to government projects. With Nissan's 360-degree camera technology, JAMSTEC and Topy hope to "uncover the mysteries of the oceans," and seem to be going about it a smarter way than submerging a landlubber like the Juke or Rogue to car-crushing depths. Just what they'll uncover remains to be seen, but we're looking forward to finding out, and applaud the initiative. Of course, Nissan isn't the first automaker to deploy its technologies in robots to explore undiscovered worlds: Toyota recently lent its voice-recognition system to the Kirobo project that put a pint-sized robot in orbit to converse with the astronauts in the International Space Station. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. NISSAN AVM TECH TO GO UNDERWATER FOR DEEP SEA EXPLORATION - Nissan's Around View Monitor (AVM) technology will help remotely operated vehicles (ROVs) search for natural resources in the Earth's oceans - Nissan's AVM is building block of company's autonomous drive technology - Featured across Nissan's crossover range including best-selling new Juke, Qashqai and X-Trail Nissan is providing its unique Around View Monitor (AVM) technology to the Japan Agency for Marine-Earth Science and Technology (JAMSTEC) and Topy Industries, Ltd., through a joint development project that may help uncover the mysteries of the oceans. The joint development contract with JAMSTEC and Topy, one of the top manufacturers of robot crawlers in Japan, will enhance the government agency's ability to search deep underwater for natural resources using remotely operated vehicles (ROVs). Nissan's AVM technology will help ROV operators avoid obstacles and navigate the ocean seafloor more easily.