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2015 Nissan Pulsar and Pulsar Nismo Concept show Jekyll and Hyde for the hatch

Nissan is showing two very different sides of its new Pulsar five-door hatchback (on the right) at the 2014 Paris Motor Show. On one hand you get to see the standard version hoping to take the fight to popular European models like the Volkswagen Golf and Ford Focus, but also on the stage is our first glimpse at the Pulsar Nismo Concept (above) that demonstrates the vehicle's more devilish side.
The standard Pulsar is hoping to make a dent in the Euro C-segment ranks. It rides on the same platform as the Nissan Qashqai crossover and is actually about 2.4-inches longer than the Golf. Power comes from a trio of choices. There are 1.2-liter and 1.6-liter turbocharged gasoline engines with 113 horsepower and 187 hp, respectively, and a 1.5-liter diesel with 108 hp. CVTs are offered with them all. The Pulsar is also available with a variety of safety tech, including forward emergency braking, lane departure warning and blind spot monitoring.
However, the real excitement comes from the new Nismo Concept. Nissan is clear that it's "only a design study at this stage," but the sporty hatch imagines a flagship for the Pulsar range. It gets the full suite of Nismo goodies with a suspension dropped to the floor and sharper steering. The exterior also benefits from big air intakes in the front bumper, a rear diffuser with central exhausts, flared fenders and carbon fiber trim pieces. The whole thing is finished in satin gray with the division's traditional red trim. The interior has the same motif with race seats and a three-spoke steering wheel.

Automakers can, and do, use your private information however they want

The first paragraph of Mozilla’s *Privacy Not Included" buyerÂ’s guide about car privacy issues is worth repeating here: “Ah, the wind in your hair, the open road ahead, and not a care in the world Â… except all the trackers, cameras, microphones, and sensors capturing your every move. Ugh. Modern cars are a privacy nightmare.” “Ugh” may be an understatement. The crux of the matter is control: The nonprofit Mozilla Foundation has found that vehicle manufacturers have collected tons of “private” data from vehicle operators, thanks to the proliferation of sensors and cameras and smartphones connected in and to cars. In its report, Mozilla found that 25 car brands all failed the consumer privacy tests it carried out. Its research found that 84 percent of car companies review, share or sell data collected from car owners, and that the information was used for reasons unrelated to the operation of a vehicle or to a car brandÂ’s relationship with its owners. And beyond that, the report says that many companies — more than half — “say they can share your information with the government or law enforcement in response to a 'request.' Not a high bar court order, but something as easy as an 'informal request.'” Some other points made by the foundation: — Six car companies can collect intimate information, including a driverÂ’s medical information and genetic information. Plus info about how fast a person drives and the songs he listens to in the car. — Nissan earned its second-to-last spot (Tesla, not surprisingly, was worst) “for collecting some of the creepiest categories of data we have ever seen": In an apparent attack of full disclosure, Nissan said that it can share “inferences” drawn from the data to create profiles “reflecting the consumerÂ’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.” It also collects information about “sexual activity.” It's not clear how they can do that, but in their privacy notice they say they could. Not to be outdone, the report says, “Kia also mentions they can collect information about your 'sex life' in their privacy policy.” — Only two of the 25 brands reviewed, Renault and Dacia, stated that drivers had the right to delete their personal data. The brands are headquartered in Europe, where consumers are protected by General Data Protection Regulation privacy laws.

So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai