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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan Safari police truck a sort of A-Team van from Japan

Television today might be at one the best points in the medium's history with shows like Mad Men, Louie, True Detective and streaming offerings like House of Cards. However, none of those come close to the number of car chases and explosions of '70s and '80s offerings like Charlie's Angels, The A-Team or The Dukes of Hazard. Apparently, this prevalence of action at the time wasn't just an American phenomenon. In Japan, a show called Seibu Keisatsu fulfilled the nation's need for shootouts and stunts.
Nissan was a major sponsor of the show, and therefore the brand's vehicles were used extensively, including a highly modified Nissan Safari SUV (also known as the Nissan Patrol), pictured above. In the show's lore, it was equipped with radar, a camera and a fire extinguisher capable of turning over a car. The series ran 236 episodes from 1979 to 1984, and with the trailer below as indication, that allowed time for plenty of car jumps and explosions.
The entire Seibu Keisatsu series is now coming out in Japan on DVD and Blu-Ray packed in a fake gun case. The trailer below shows off some of the action of the series. It all starts out normal enough, but about a minute into the video there are all sorts of Nissans jumping and crashing. Plus, there is a guy on fire in a shootout. This show looks like some seriously cheesy fun. Scroll down to get a taste of it.

Nissan prices limited-edition 2014 GT-R Track Edition from $115,710*

Nissan has released its pricing for the model-year 2014 GT-R, including the new Track Edition of Godzilla. The 2014 Nissan GT-R Premium will now command an MSRP of $99,590, while the Black Edition will go for $109,300 and the new Track Edition will ask $115,710 (*not including a $1,000 destination and handling charge for all models).
Nissan calls the GT-R Track Edition its most exclusive model, which makes sense as it will be limited to just 150 examples for the US market. The competition-ready Track Edition gets Bilstein DampTronic shocks and revised spring rates; all chosen after more development work by Nissan engineers at the Nürburgring. (Good work, if you can get it.) A carbon fiber rear spoiler and six-spoke black wheels come with the package, as do blue-trimmed, high-grip front seats inside. To save weight, the car's rear seats have been deleted in this model.
Continue down below to read Nissan's press release, or have a gander at the (quite large) gallery of 2014 Nissan GT-R images.