2003 Nissan 350z Base Coupe 2-door 3.5l on 2040-cars

Auto blog

Infiniti is pulling out of Western Europe, cutting models

BEIJING — Nissan's premium brand Infiniti has announced it will exit Western Europe early next year, as it restructures its global operations and focuses on the world's top two auto markets. Infiniti said it will discontinue the Q30 sedan and the QX30 sport-utility vehicle and cease their production by the middle of 2019 at Nissan's manufacturing factory in Sunderland, England. Both models are sold globally but produced only in Britain. The QX30 is sold in the United States. The move comes as Infiniti seeks to divert its resources to markets with bigger opportunities, such as China and the United States, from a region where non-European premium brands are struggling to compete against local players such as Audi, BMW and Mercedes-Benz. Nissan also recently scrapped plans to build its new X-Trail SUV in Britain amid the uncertainty surrounding Brexit, saying it had taken the decision to optimize its investments by building the next generation model in Japan. "Western Europe remains the most challenging and competitive region for premium cars," Infiniti's chief spokesman, Trevor Hale, told Reuters. Infiniti's sales in western Europe almost halved last year to 5,800 vehicles. In addition to the tough competition, the Japanese premium brand, headquartered in Hong Kong since 2012, has struggled to effectively meet emissions and other regulatory requirements in the region, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges. "The commercial reality for Infiniti in Western Europe is that there is simply no visibility of a viable and sustainable business, especially given the regulatory challenges," he said. Infiniti said an exit from Western Europe will allow it to focus on its initiative to electrify a good portion of its product portfolio from 2021 and discontinue diesel offerings. The brand plans to focus more on its SUV lineup in North America, bring five new or significantly-redesigned vehicles to China over the next five years, improve quality of sales and residual value and realize more synergies with Nissan. "This is all part of Infiniti's vision to become a top challenger brand in the premium segment," it said. As it prepares to withdraw from Western Europe, Infiniti said it is working to find alternative opportunities for employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.

Watch Nissan prank unsuspecting test drivers with GT Academy

Nissan's reality show/motorsports program, GT Academy, is set to return to Spike TV for its fourth season on Friday, and in anticipation, the Nismo team has issued a new video that gives some of its fans a taste of the racing lifestyle.
It all starts innocently enough, with fans test-driving a 2015 Nissan 370Z Nismo, only to have a sudden stop quickly transforms things into something a bit more exuberant and special. We won't spoil the details, so take a look at the video for yourself, and then head into Comments and let us know what you think.
GT Academy will air on Spike TV, Friday nights at 11:30 PM Eastern.

Nissan GT-R Nismo 'Ring time makes it track's 'fastest volume production car' [w/video]

Performance cars are fun to drive and all, but at the end of the day ,owners drop big bucks on what are often ridiculously unpractical vehicles for the bragging rights. And when it comes to ultimate bragging rights, few get more publicized than lap times for everyone's favorite stretch of German pavement, the Nürburgring. Enter the 2015 Nissan GT-R Nismo.
After rumors about a 7:08 lap time appeared yesterday, Nissan confirmed has confirmed the news today with video footage of the run, which took place on September 30. The official lap time is just seven minutes and 8.679 seconds, putting the GT-R Nismo about 11 seconds off the pace of the Porsche 918 Spyder - some six seconds quicker than the far costlier Lexus LFA. Some admitted - but hard-to-spot - missteps by Nissan driver Michael Krumm would indicate that the car actually left some time on the table.
With this time, Nissan claims that the 595-horsepower GT-R Nismo is the "fastest volume production car" around the track. The definition of "volume" could surely be contested here, though, considering the small numbers in which the GT-R is sold. While we don't have global GT-R sales figures, this year has only seen 1,063 units sold through October, and there were close to 1,300 sold in all of 2011 and about 1,200 in 2012. While this loosely defined claim will only add to the Nürburgring lap time squabbling, it is no less impressive. Check out the record run for yourself in the video below, which is accompanied by an official press release.