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Nissan could report first quarterly loss since March 2009

TOKYO — Nissan may report its first quarterly loss in more than a decade on Thursday because of slumping sales, sources familiar with the company said, adding more pressure on efforts to rebuild the company after Carlos Ghosn's ouster. Deteriorating profits underscore the challenges facing Nissan, which is unwinding many of the expansionist strategies championed by ex-Chief Executive Officer and Chairman Ghosn by slashing jobs, production sites and product offerings to save cash and ensure its survival. In addition to slumping sales, production disruptions caused by China's coronavirus outbreak could also drag profits lower. Three senior officials at Japan's No. 2 automaker told Reuters that they anticipate a poor results announcement on Thursday, with one of them calling the figures "dismal". Two of the officials cautioned that there is the possibility of an operating loss, which would be the first quarterly loss since the period ending in March 2009. Nissan said it could not comment on its financial results ahead of its official announcement. The company is likely to report operating profit of 48.6 billion yen ($442.5 million) for the quarter ending in December, less than half the 103 billion yen profit a year ago, according to SmartEstimate's survey of three analysts, who revised their forecasts in January. However, those forecasts were issued before the release of the December vehicle sales figures on Jan. 30, which show third-quarter sales dropped by 11% from the year earlier period, according to Reuters calculations. That is the biggest quarterly slump of its current sales downturn that began two years ago. That sales decline led one auto equities analyst based in Japan to scrap his forecast and also warn that Nissan could post a loss. "It will be a question of whether there will be a profit or a loss. For the quarter, a loss is a possibility," he said, declining to be named as his forecast had not been updated to reflect his latest view. One of the three Nissan officials said there is a risk the automaker may cut its full-year profit forecast of 150 billion yen, which would be an 11-year low. The company announced that forecast in November after an initial 230 billion yen outlook.

NHTSA opens investigation into 130k Nissan Versas for breaking springs

The National Highway Traffic Safety Administration has opened a preliminary evaluation into a suspension problem that could affect an estimated 130,000 Nissan Versas from 2008-2010. According to the government agency's documentation (here as a PDF), there have been 93 complaints of the front coil springs fracturing while driving in these vehicles. Based on reports so far, it appears to NHTSA that this problem can happen at any speed and without warning. When the spring breaks, the pieces can also puncture a tire or brake line. A preliminary evaluation sets out to investigate "the scope, frequency and safety-related consequence" of the potential problem. According to a portion of a statement from the automaker to Autoblog, "Nissan is cooperating fully to answer the agency's questions regarding this issue in a timely manner." INVESTIGATION Subject : Front Coil Spring Fracture Date Investigation Opened: MAY 13, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15019 Component(s): SUSPENSION All Products Associated with this Investigation Vehicle Make Model Model Year(s) NISSAN VERSA 2008-2010 Details Manufacturer: Nissan North America, Inc. SUMMARY: The Office of Defects Investigation (ODI) has received 93 complaints (VOQs) alleging incidents of front suspension coil spring fracture in model year (MY) 2008 through 2010 Nissan Versa passenger cars. Preliminary analysis of the complaints indicates that the coil spring failures occur without warning and can happen at any speed. One complaint (VOQ #10663102) reported the passenger-side coil spring fractured while traveling at 65 mph and caused a sudden tire failure by cutting the inner sidewall 360 degrees. Another complaint ( VOQ #10680740) reported the passenger-side coil spring fractured while traveling 40 mph and result in tire puncture and brake line failure. ODI has also received EWR field report information relating to coil spring failures in the subject vehicles. A Preliminary Evaluation has been opened to assess the scope, frequency and safety-related consequence of the alleged defect.

Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.