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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan 370Z Nismo Roadster Concept looks ready to roll

Honestly, we're kind of surprised this hasn't happened already. The Nissan 370Z Nismo is a pretty cool little package, better than ever in its 2015 model year iteration. So why not apply that same, go-faster, look-cooler formula to the topless Z Roadster? That's exactly what Nissan's done here in Chicago, showing the 370Z Nismo Roadster you see here. Aesthetically, it's pretty much the same as the coupe – except, of course, for the folding cloth roof that neatly stows behind the front seats. It's mechanically the same, too, with Nissan's 3.7-liter naturally aspirated V6 underhood, making 350 horsepower. Oddly, the concept car uses the company's seven-speed automatic transmission, but as Nissan explains, the majority of Z Roadster buyers spec their cars with the slushbox. "While it is only a design study at this point, we think the 370Z Nismo Roaster Concept would be a tremendous addition to the long and distinguished history of Z sports cars," Pierre Loing, Nissan's vice president of product planning in North America, said in a press release. It sure looks production-ready to us. Nissan 370Z NISMO Roadster Concept makes world debut at 2015 Chicago Auto Show - Combines legendary NISMO performance, style and technology with Nissan 370Z Roadster open-air motoring excitement - One-off design study created to gauge market interest in an ultimate factory Z® Roadster - Offers unique engine, suspension, exterior and interior features versus standard Nissan 370Z Roadster models – including 350-horsepower 3.7-liter V6 and NISMO-tuned suspension - Would join current Nissan 370Z NISMO coupe model, expanding NISMO lineup to five models As the heart and soul of Nissan performance for both the track and on the street, NISMO continues to set the standard for straight-from-the-factory enthusiast vehicles. The lineup of NISMO production models for 2015 includes the GT-R NISMO, 370Z NISMO, JUKE NISMO and JUKE NISMO RS. Yet as the popularity of NISMO models continues to grow – the 2015 GT-R NISMO is sold out, the 370Z NISMO accounts for 20 percent of total sales and JUKE NISMO models for about 15 percent – one group of performance enthusiast remains left out: Open-air sports car lovers. Enter the Nissan 370Z NISMO Roadster Concept, which makes its world debut at the 2015 Chicago Auto Show. The custom vehicle combines the long list of 370Z NISMO Coupe performance equipment with a modified 370Z Roadster body and interior.

Nissan Leaf becomes least expensive 5-seat EV with massive price drop

In a roundtable interview today at the North American International Auto Show, Nissan CEO Carlos Ghosn announced a $6,400 price drop for the base-model 2013 Nissan Leaf. Last year's base model was $35,200, while the new base-level 2013 Leaf S starts at $28,800. Ghosn says the new prices make the Leaf the least expensive five-seater electric for sale in the US.
Some of the lower cost is due to a difference in content from last year's low-end model to this year's. But a sizable portion can be chalked up to the Leaf's production moving from Japan to Tennessee. The 2013 Leaf is not only assembled in the US now, but its lithium-ion batteries and the car's electric motors are manufactured in the same southern state.
The Leaf SV will be priced from $31,820 for 2013 compared to $35,200 last year. The high-end Leaf SL now starts at $34,840, down from the 2012 model's $37,250. These models also have differences in content. One big one is a new 6.6-kWh charger that reduces charging times pretty dramatically.