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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Mercedes and Infiniti confirm joint production in Mexico [w/video]

It's official, folks: After initial reports last week indicated that Mercedes-Benz was preparing to begin assembly at the Nissan plant in Aguascalientes, Mexico, the two parent companies have announced just that. Only instead of using the existing Nissan plant at the site (in operation since 1992), Daimler and the Renault-Nissan Alliance have announced a joint venture to build a new one alongside it.
The latest stage in the growing French-German-Japanese collaboration is part of a new collaboration that will see Infiniti and Mercedes jointly develop and build a line of compact premium vehicles, with the first Infiniti models set to roll off the assembly line in 2017 and the first Benzes to follow a year later. Neither party announced exactly which models that would encompass, but Mercedes already has a robust line of small vehicles (including the A-Class, B-Class, CLA and GLA), and Infiniti has long been toying with the idea of slotting in something smaller below the Q50.
The billion-euro project, split evenly between the two industrial giants, is set to create 5,700 new jobs in Mexico. In addition to the Aguascalientes project, Infiniti and Mercedes are also undertaking joint production of four-cylinder engines (initially for the C-Class and Q50) in Decherd, Tennessee, from which they will be exported around the world. By the time the new factory in Mexico reaches full capacity in 2021, it will have the capability to produce 300,000 vehicles annually. That's on top of the 850,000 vehicles the existing facility is capable of handling.

Nissan details 326k-vehicle Takata recall for US and Canada

Nissan is recalling 326,000 vehicles in the US and Canada as an expansion of its Takata inflator campaign. Of those, 263,692 are in the US. Nissan's broadened campaign in the US covers 250,967 examples of the 2004-2006 Sentra and 12,725 units of the 2004 Pathfinder to replace their passenger side airbag inflators. The 2005-2006 X-Trail is also included in Canada. Customers should receive official notification of this recall by mail in June. Nissan and Toyota announced a 6.5-million vehicle global expansion of their Takata recalls recently. At that time, Nissan was still working with the National Highway Traffic Safety Administration on the details of what models were affected. This latest release outlines those figures. Related Video: Nissan Statement "Nissan Group today notified The National Highway Traffic Safety Administration (NHTSA) and Transport Canada that it will be recalling 2004 to 2006 Sentra, 2004 Pathfinder and 2005 and 2006 X-Trail vehicles throughout the United States and Canada to replace Takata SPI Passenger Air Bag inflators. This recall expansion is intended to address vehicles equipped with SPI inflators that are not already subject to previously announced recalls. More specifically, this includes vehicles located outside the high absolute humidity areas manufactured between early 2004 and end of production. Customer notification will begin in June." Vehicles Affected Approximately 326,000 in U.S. and Canada Market Model Model Year(s) Population Total USA Sentra 2004-2006 250,967 USA Pathfinder 2004 12,725