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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Renault, Nissan attempt to calm rumors of impending split

TOKYO/PARIS — Shares in Renault recovered some lost ground on Tuesday after the French carmaker and its Japanese partner Nissan rejected media reports that their alliance was in danger of being dissolved. Some have openly questioned whether the alliance can survive without disgraced former CEO Carlos Ghosn to keep the two partners happy.  Renault shares fell to a six-year low on Monday after rumors circulated that its alliance with Nissan was in jeopardy. Nissan shares tumbled to their lowest in 8 1/2 years on Tuesday in Tokyo. At the opening of trading in Paris on Tuesday, Renault shares rose 1.3 percent, before falling back slightly to trade up 0.49 percent by 08:23 GMT. The alliance, which also includes Japan's Mitsubishi Motors, is "solid, robust, everything but dead," the chairman of Renault, Jean-Philippe Senard, told Belgian newspaper L'Echo. A split between the two automotive giants would force both to find new partners in a fast-consolidating industry that is growing increasingly difficult to navigate for independent companies. It will be especially difficult for Renault and Nissan, whose dirty laundry Ghosn intends to air for public consideration.   French Finance Minister Bruno Le Maire also weighed in, saying reports some executives wanted to break up the alliance were "malicious." Speaking to France's CNews TV, he also said he expected Renault to name a new chief executive within days to replace Thierry Bollore, a Ghosn-era appointee who was ousted in October. Luca de Meo, who stepped down as the head of Volkswagen's Seat brand last week, is seen as a frontrunner for the job, although a stringent non-compete clause in his contract firm may prove a hurdle, sources have told Reuters. Nissan, in response to "speculative international media reports," said it was "in no way considering dissolving the alliance." "The alliance is the source of Nissan's competitiveness," the Japanese automaker said in a statement. "Through the alliance, to achieve sustainable and profitable growth, Nissan will look to continue delivering win-win results for all member companies." Concerns emerged about the future of the Renault-Nissan partnership after the November 2018 arrest in Japan of Ghosn, the man who did more than anyone else to hold together the disparate alliance of often-contrasting carmaking cultures.

NHTSA probes Nissan Versa for potential pedal problem

The National Highway Traffic Safety Administration is commissioning an engineering analysis to investigate a possible problem with the 2013-2015 Nissan Versa and 2014-2015 Versa Note. The agency wants to gather more information about sections of the footwell that can potentially interfere with operating the pedals, and NHTSA estimates this could affect 360,000 vehicles if the agency requests a recall. The preliminary evaluation of this problem was opened last June when NHTSA received a report of a driver's foot being trapped by a trim panel on the right side of the footwell. Since then, the government agency has tallied 24 total complaints, including one crash and an injury, which might have been linked to this issue. It's also possible the HVAC relay actuator in a nearby area could be doing the same thing. Either might lead to unintended acceleration and delayed braking. NHTSA's new engineering analysis is meant to "assess the scope, frequency and safety-related consequences of the alleged defect." It also adds the 2015 Versa Sedan and Note to the list of potentially affected models but removes the examples from 2012 because of a different footwell panel design. "Nissan is cooperating fully to answer the agency's questions," the automaker said in a prepared statement emailed to Autoblog (embedded in full below). You can read the entire report in PDF format, including photos of the potential issue, here. INVESTIGATION Subject : Pedal Operation Interference Date Investigation Opened: APR 01, 2015 Date Investigation Closed: Open NHTSA Action Number: EA15003 Component(s): SERVICE BRAKES, HYDRAULIC , VEHICLE SPEED CONTROL All Products Associated with this Investigation Vehicle Make Mode lModel Year(s) NISSAN VERSA 2013-2015 NISSAN VERSA NOTE 2014-2015 Details Manufacturer: Nissan North America, Inc. SUMMARY: On June 24, 2014, the Office of Defects Investigation (ODI) opened PE14-018 to investigate allegations that the tunnel carpet cover trim panel on model year (MY) 2012 through 2014 Nissan Versa, Versa Sedan and Versa Note vehicles has, in certain situations, interfered with the driver's ability to promptly release the accelerator pedal and transition to the brake pedal. This may result in delayed brake application or brief incidents of unwanted acceleration.