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Nissan will run pilot car-sharing program with two-seat concept EVs

Nissan is using a little car to test out possible solutions to a rather big problem. The Japanese automaker will start a car-sharing program this month using its New Mobility Concept two-seat electric vehicles, which is based on the Renault Twizy platform. The cars will be the foundation of a car-sharing network called the Ultra-Compact Mobility Certification System that will take place in Yokohama's Sakonyama Danchi District. Working with housing agency Urban Renaissance, Nissan says the New Mobility Concept vehicles are part of a "method for revitalizing urban and suburban areas." Indeed, instead of the cars being used for government agencies and utility programs, they'll be used by the general public to get around. The program kicks off this month and will run for one year. Other Nissan NMC vehicles were recently put into rental service in the town of Shikano, in the east of Tottori Prefecture, for tourism purposes, at a cost of about $10 an hour plus $12 for a training license. Nissan has been running various mobility programs using the car for the better part of two years. To get an idea how small the vehicles are, their length is about a foot shorter than a Smart ForTwo. We've got Nissan's press release below. Related Video: Nissan to Test Ultra-Compact EV in Yokohama Car Sharing Project - Yokohama's Sakonyama District will start a car-sharing trial run of the Ultra Compact Mobility Certification System using the Nissan New Mobility Concept two-passenger electric vehicle (EV) - YOKOHAMA, Japan (March 23, 2015)-Nissan Motor Co., Ltd. will conduct a local trial run of the Ultra-Compact Mobility Certification System, a car-sharing network for residents of the Sakonyama Danchi District in Yokohama City's Asahi Ward. Nissan will be collaborating with Urban Renaissance (UR), a semipublic housing agency associated with Kanagawa Prefecture's Ministry of Land, Infrastructure, Transport and Tourism's (MLIT) Kanto District Transport Bureau, to study the possibilities of using ultra-compact EVs as a method for revitalizing urban and suburban areas. This local test of the car-sharing network will be implemented from late March 2015 until the end of March 2016. The trial will assess the potential of ultra-compact electric vehicles as a catalyst in revitalizing large-scale, urban and suburban commuting methods, and will gauge the value of ultra-compact EVs as short-range modes of transport that can complement public transportation.

Nissan Maxima was almost axed

The redesigned 2016 Nissan Maxima goes on sale in early June, but according to Automotive News, this eighth-generation model almost didn't see the light of day. That's the word from Pierre Loing, vice president of North American product planning. "A lot of people assume it was a forgone conclusion that, of course we will continue with another Maxima," Loing told Automotive News. "But frankly, the forgone conclusion at that moment was that there would not be another Maxima." When Loing joined Nissan in 2012, he was tasked with building a case for a new Maxima. The Japanese automaker was focused on making cost-efficient, global platforms, but the Maxima sold almost exclusively in North America. And not in high numbers, either. But Loing says Maxima is an important part of Nissan's history in the United States. The car was introduced in 1981, and Loing says Maxima perhaps has better name recognition than Nissan itself. The company is pleased with its 2016 Maxima. "When I look at this car, I'm proudest of the fact that it's here at all," Takeshi Yamaguchi, former Nissan North America VP of vehicle engineering, told Automotive News. "And on top of that, I'm proud of that fact that we took the Maxima beyond where it was, instead of taking it backward." Related Video:

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying