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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Datsun's lackluster initial sales fall below Tata Nano

When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
A little over a year ago, Nissan revived its old moniker Datsun to serve as a budget brand - similar to what ally Renault did with Dacia. Its lineup (consisting of models like the Go hatchback, Go+ minivan, On-Do sedan and Mi-Do hatch) is largely based on old architecture, packaged with little more than basic equipment and sold at rock-bottom prices. But Bloomberg reports that, even in the brand's core markets like India and Indonesia, the new Datsuns haven't been selling.
According to local industry figures, Datsun has sold fewer than 10,000 units of its $5,100 Go hatchbacks in India since its introduction back in March. Maruti Suzuki, by comparison, sells twice that many of its similarly priced Alto hatchbacks every month. In fact, after peaking in April, Datsun only sold 607 units in India this past July, dipping 77 percent to drop below even the number of Nanos which Tata sold that month.

Nissan GT-R LM Nismo pulls its way to Chi-town

We generally take it as a given that, as far as performance goes, rear-wheel drive is better than front. All-wheel drive can be better than either, in some cases, but you need power going to the wheels that aren't also handling the steering while leaving the others just tagging along for the ride. Right? Well Nissan is here to upend that notion with the new GT-R LM Nismo, presented here at the 2015 Chicago Auto Show. After supporting the DeltaWing project a couple of years ago and fielding its own ZEOD RC prototype last year, Nissan is returning to Le Mans this year with another oddball endurance racer. Only this time, it's going for gold, competing against the likes of Porsche, Audi and Toyota for the overall win in the top-tier LMP1 class. Tying this front-drive, 1,250-horsepower hybrid racing prototype to the all-wheel-drive GT-R may be tenuous, but we have to hand it to Nissan for shaking things up. In the process, Nissan has also confirmed the hot shoes who'll be tasked with manhandling this beast around the Circuit de la Sarthe (and the rest of the tracks on the 2015 FIA WEC calendar). Joining former Le Mans winner and longtime Ferrari test driver Marc Gene will be Super GT champion Tsuigio Matsuda as well as Harry Tincknell and Olivier Pla (both experienced from the largely Nissan-powered LMP2 field), Nissan factory driver Michael Krumm and GT Academy graduates Lucas Ordonez and Jann Mardenborough, both of whom have made their way into professional racing on the merit of their video gaming abilities. We'll be looking forward to watching them try to get the best out of this most innovative Datsun.