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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

NHTSA probes Nissan Versa for potential pedal problem

The National Highway Traffic Safety Administration is commissioning an engineering analysis to investigate a possible problem with the 2013-2015 Nissan Versa and 2014-2015 Versa Note. The agency wants to gather more information about sections of the footwell that can potentially interfere with operating the pedals, and NHTSA estimates this could affect 360,000 vehicles if the agency requests a recall. The preliminary evaluation of this problem was opened last June when NHTSA received a report of a driver's foot being trapped by a trim panel on the right side of the footwell. Since then, the government agency has tallied 24 total complaints, including one crash and an injury, which might have been linked to this issue. It's also possible the HVAC relay actuator in a nearby area could be doing the same thing. Either might lead to unintended acceleration and delayed braking. NHTSA's new engineering analysis is meant to "assess the scope, frequency and safety-related consequences of the alleged defect." It also adds the 2015 Versa Sedan and Note to the list of potentially affected models but removes the examples from 2012 because of a different footwell panel design. "Nissan is cooperating fully to answer the agency's questions," the automaker said in a prepared statement emailed to Autoblog (embedded in full below). You can read the entire report in PDF format, including photos of the potential issue, here. INVESTIGATION Subject : Pedal Operation Interference Date Investigation Opened: APR 01, 2015 Date Investigation Closed: Open NHTSA Action Number: EA15003 Component(s): SERVICE BRAKES, HYDRAULIC , VEHICLE SPEED CONTROL All Products Associated with this Investigation Vehicle Make Mode lModel Year(s) NISSAN VERSA 2013-2015 NISSAN VERSA NOTE 2014-2015 Details Manufacturer: Nissan North America, Inc. SUMMARY: On June 24, 2014, the Office of Defects Investigation (ODI) opened PE14-018 to investigate allegations that the tunnel carpet cover trim panel on model year (MY) 2012 through 2014 Nissan Versa, Versa Sedan and Versa Note vehicles has, in certain situations, interfered with the driver's ability to promptly release the accelerator pedal and transition to the brake pedal. This may result in delayed brake application or brief incidents of unwanted acceleration.

Auto industry insider previews tell-all book, What Did Jesus Drive?

"It's about some of the biggest crises in history. It's about who did it right and who did it wrong." - Jason Vines
Jason Vines, the former head of public relations at Chrysler, Ford and Nissan, has seen a lot during his more than 30-year career, and now he's offering a behind-the-scenes look at the auto industry in his tell-all book What Did Jesus Drive? that went on sale this month.