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Nissan testing experimental dealer with no desks or offices

Nissan thinks it has found a better way to sell cars, and it involves stripping showrooms of everything but the cars and sales team. The brand calls the experiment the Nissan New Retail Concept, and it might get tested in the US in a few years.
The concept is relatively simple. Showrooms ditch offices, reception counters, cubicles and desks. Instead salespeople walk around inside and outside the dealer with mobile devices to assist customers and even complete sales. Associates are trained to take immediate responsibility for each visitor they encounter. For example, if owners comes inside with a problem with their vehicle, the employee escorts them to the service department and introduces them.
A dealer in London has been testing the new layout for the last nine months, and so far it reports better customer satisfaction, loyalty and most importantly higher sales. Nissan next plans to launch test stores in Moscow and Stuttgart. Then it will broaden out to more of Western Europe and finally will be tested in the Japan, the US and the Middle East, according to Automotive News.

YouTuber TJ Smith is your singing Lyft driver in Nissan Sentra ad

Perhaps you've seen Nissan's latest commercial, promoting the Sentra. It's a fairly simple little spot, showing the compact's driver blaring Billy Idol's Mony Mony, singing along and encouraging other motorists to join in.
We'd have been fine had it been left at that. It's a simple commercial that shows the car with a catchy tune and smiling people. Nissan couldn't leave well enough alone, though, and has come back with this. Starring TJ Smith - the driver from the original ad and an apparent YouTube celebrity famous for the kind of thing shown in the original commercial - the new ad expands on the old, with more people, and more Mony Mony. This time round, Smith is serving as a driver for the Lyft service, who just happens to break into song with his fares in the car.
Scroll down for the full video. If you've no idea what we're talking about, we've also included the original commercial.

Nissan to run two GT-R GT3 cars in 2015 Pirelli World Challenge series

Nissan will be lining up two FIA GT3-spec GT-Rs on the start line of the 2015 Pirelli World Challenge at the Circuit of the Americas March 6-8. Sponsored by Always Evolving, Replay XD cameras, and Nismo, the two entrants will be driven by American GT Academy winner Bryan Heitkotter and Australian racer James Davison. AIM Motorsport, the Canadian race shop founded by Roger Rodas and Erik Davis, will handle preparation of the car. It will be the first time the GT3 GT-R has come to race in America. It will race in a highly varied field, with Audi, Ferrari, Dodge, and Aston Martin among the series runners. Check out the press release below for more details. NISSAN ANNOUNCES PARTNERSHIP WITH ALWAYS EVOLVING TO CAMPAIGN TWO NISSAN GT-R GT3 CARS FOR 2015 PIRELLI WORLD CHALLENGE - 2011 Nissan GT Academy Champion Bryan Heitkotter to pilot #05 GT-R GT3 - IndyCar, Prototype and GT racer James Davison to Campaign #33 GT-R GT3 - First U.S. Appearance of Nissan GT-R Built to FIA GT3 Specifications - Debuts in Pirelli World Challenge at Circuit of the Americas March 6-8 NASHVILLE, Tenn. 19/02/15 – Nissan Motorsports announced today a partnership with Always Evolving (AE) to campaign two GT Academy-NISMO Nissan GT-R GT3 racing cars for the 2015 Pirelli World Challenge season. Nissan GT Academy North America 2011 winner Bryan Heitkotter will drive one of the team cars, while Australian open wheel and GT star James Davison will pilot the second car. Featuring logos from the GT Academy program, the two cars will be co-sponsored by Replay XD and NISMO. AE will utilize AIM Autosport for much of the car preparation and on-track support during the season. Based in Los Angeles, the team was founded in March 2013 by friends Roger Rodas and Erik Davis as a platform combine their passion for cars and their desire to support their favorite charitable organizations. Following Rodas' tragic passing in November 2013, the team has established "Racing in Honor" as their internal mission for the 2014 season in his memory. AIM won the 2012 IMSA GTD team, driver and manufacturer championships, as well as the 2013 manufacturer title while campaigning a Ferrari. "Nissan couldn't be happier to have Always Evolving and AIM as Nissan's partners to campaign the first GT3 spec GT-Rs in the U.S. in Pirelli World Challenge," said Rick Kulach, Nissan North America Motorsports Manager.