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Datsun Redi-Go is reborn brand's first concept car [w/video]

Nissan's plan for its reborn Datsun sub-brand just got a shot in the arm, as the emerging-market manufacturer has unveiled its first concept car since its resurrection back in 2012. Called the Redi-Go Concept, it looks like a high-riding version of Datsun's recently launched Go hatchback that's been fitted with a few concept car cues (not a bad thing).
The Redi-Go packs LED taillights, Datsun's "D-cut grille" and LED running lights into its Go-inspired body. Funky two-tone 15-inch wheels add a bit of cheek to the overall design, and in our minds look quite good, despite being so small. The ruggedized front and rear bumpers, as well as the sill and wheel arch surrounds add to the Redi-Go's rough-and-tumble aesthetic. We like that Datsun has kept the overall package short, giving the Redi-Go a 92.5-inch wheelbase, rather than creating a lifted version of the upcoming Go+. There are no specific mentions of the Redi-Go's mechanicals, although we'd wager that a production model might share the 1.2-liter engine and five-speed manual found in the standard Go.
While it might be easy to dismiss a concept like the Redi-Go in America, there's no denying its importance to the Indian market, which is decidedly more limited when it comes to available bodystyles. "If we were to make a car like Datsun Redi-Go Concept it would be a segment creator in India, an aspirational car that at the same time is attainable, a car that would be within reach of the first time buyer. This concept shows how serious we are about reinvigorating the market by catering for the needs of a growing class of Indians who have the chance to own a family car that will enable them to enjoy a new sense of independence," said Vincent Cobee, the global head of Datsun.

Nissan teases next-gen Titan in 'Truckumentary'

The Nissan Titan has grown long in the tooth over its decade on the market, especially against major competitors on the truck scene like the latest Ford F-150. Not for long, though, because the next-generation Titan is expected to debut at the upcoming auto show in Detroit in January. Ahead of that big unveiling, the Japanese brand is launching what it calls the Nissan Titan Truckumentary, a series of videos delving into what it takes to engineer a fullsize pickup. The first teaser clip is already online and shows the next-gen Titan wearing camouflage amidst engineering snippets. Hopefully, future releases starting in mid-December will give an even better look. Until now, Nissan has kept Titan development a guarded secret, but it did reveal that a 5.0-liter diesel V8 from Cummins with claims of over-300 horsepower and around 550 pound-feet of torque will be part of the powertrain range. The truck was has also been rumored to offer a wider range of models than before, including the possibility of a regular cab version and a V6 engine option. Earlier spy shots have given an even clearer view than this video, showing a pickup with headlights pushed out to the corners. Check out the video above to hear what Nissan engineers have to say about developing the new Titan, and read below for the automaker's announcement of the Truckumentary series. "Nissan Titan Truckumentary" tells story of next-generation pickup truck development NASHVILLE, Tenn. – To celebrate the launch of the next-generation Titan, Nissan will be telling the story of its upcoming full-size pickup's development via a series of short videos under the "Nissan Titan Truckumentary" banner. A teaser of this video series was issued today along with an introductory letter to the series from Nissan North America's Director of Product Planning for trucks and SUVs and Chief Product Specialist for the next-generation Titan, Rich Miller. "The 'Truckumentary' is not meant to be the all-encompassing last word on Titan," said Miller. "Rather it's the continuing story of the vehicle's evolution, accompanied by a close look at the American-based team that is bringing this all-new truck to market." The series will launch in mid-December with more than a dozen videos coming throughout the next calendar year. About Nissan North America In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.

How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.