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Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

Mitsubishi reveals Delica D:5 off-road van and 'concept' crossovers ahead of Tokyo Auto Salon

It's easy to forget Mitsubishi still makes some cool vehicles. If you look past the mirage however, you'll find vehicles like the Delica D:5 van. Mitsubishi is on its way to the Tokyo Auto Salon with a concept version of this Delica, alongside an Outlander PHEV and Eclipse Cross, with both SUVs claiming the name "Street Sport." We're all weird, so it stands to reason that the off-road-looking Delica D:5 excites us the most. While the normal Delica D:5 is now more of a van with SUV ride height, this one comes with a full suite of plastic body cladding for protection around the front and rear of the van. A heavy-duty roof rack and row of LED lights up top give it the roof of a true overlander. Some bars on the sides and bright red mud flaps hint even further that this should be taken off the pavement. What Mitsu doesn't talk about is an upgraded suspension. Granted, the Delica D:5 already looks lifted and ready for some moderate trail work, but a full-on rock crawler van would have been epic. The standard all-wheel drive system with four-wheel drive lock will have to do for now. For cars sold in the states, Mitsubishi brought some tarted-up versions of the Outlander PHEV and Eclipse Cross. Both SUVs feature similar design language, as they try to look sportier than their powertrains give away. Yellow accents along with blacked-out everything and some stickers are really the selling points here. Meaning, there isn't much, if anything, to get excited about with these "concepts." They're more sticker packages than anything, and don't give us much hope for anything fun coming stateside. For now, all we have are the individual pictures of each car. More will come once they officially break cover at the Tokyo Auto Salon in January. Related video:

Mitsubishi announces new and updated models are around the corner

Mitsubishi has remained relatively quiet in 2020. It was hit hard by the ongoing coronavirus pandemic, like all of its peers and rivals, and it's caught in the middle of the cold war between opposing sister companies Renault and Nissan. It announced plans to emerge from its silence by introducing an array of new or updated models in America. The Japanese company explained its goal is to pack more value and technology into its cars. It will launch its American product offensive in late 2020 by introducing an updated Outlander PHEV. Although full details aren't available, Mitsubishi hinted the crossover will receive a new hybrid powertrain built around a bigger, more powerful gasoline-burning engine that works jointly with better electrified technology. It will be capable of driving on electricity alone for longer distances, and at higher speeds. Other revisions are planned, too. Next up is the Mirage, the firm's entry-level model and one of the smallest cars in a market that has decided bigger is better. Mitsubishi confirmed the American-spec model (pictured) will receive the same visual updates as the variant sold overseas, so it will receive a sharper-looking front end that falls in line with the rest of the range. Shortly after, Mitsubishi will continue its push by giving the Eclipse Cross comprehensive visual updates. The crossover's front end will borrow styling cues from the company's next design language, and earlier spy shots suggest stylists have smoothed out the Pontiac Aztek-like rear end. Inside, the Eclipse Cross will receive a new infotainment system, though we'll need to wait to learn about the features it will incorporate. Mitsubishi Outlander prototype View 16 Photos Finally, the next-generation Outlander (shown above in spy shots) will break cover with a new-look design that Mitsubishi characterizes as "bold, aggressive, and distinctive." Although we haven't seen the crossover without camouflage yet, peeking through the wrap suggests the model draws inspiration from the Engelberg Tourer concept introduced at the 2019 edition of the Geneva auto show. Unverified rumors claim it will switch to a Nissan-sourced architecture in the name of economies of scale, and some variants might be available with an engine plucked out of the Nissan parts bin. What's certain, at least according to Mitsubishi, is that the next Outlander will be the quietest and best-equipped car it has ever sold in the United States.