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Former Mitsubishi CEO Osamu Masuko dies at 71

TOKYO — Former Mitsubishi Motors Chief Executive Osamu Masuko, who engineered the Japanese automakerÂ’s alliance with Nissan, has died. He was 71. Masuko was named a special adviser to the company when he resigned for health reasons as of Aug. 7. Mitsubishi said he died of heart failure on Aug. 27. Masuko joined with former Nissan Chairman Carlos Ghosn in forming an alliance in 2016. Ghosn was arrested and charged with alleged financial misconduct in late 2018, but skipped bail and fled to Lebanon. After he was named president of Mitsubishi Motors in 2005, Masuko worked hard to rebuild its brand image, which had been hammered by a massive, systematic and decades-long cover-up of defects that surfaced in the early 2000s. Calm and soft-spoken, Masuko came to symbolize Mitsubishi Motors' revitalization. Masuko had said he was stunned and saddened by Ghosn's arrest. “I still canÂ’t figure out why, and I just donÂ’t understand,” he told reporters then. Nissan Chief Executive Makoto Uchida offered his condolences. “His wisdom and foresight will remain as an inspiration to the automotive industry, and we will always honor his memory,” Uchida said, stressing his role in building the alliance as well as other contributions to the overall auto industry. Mitsubishi's alliance with Nissan and Renault of France was seen as an astute move, giving the automakers an edge in an increasingly competitive global market. “During his tenure for about 16 years at MMC, Masuko made great achievements by fully demonstrating his management skills, which also enabled the company to overcome difficulties,” Mitsubishi Motors said. Masuko helped build the companyÂ’s business in Southeast Asia, a key source of growth. He also aggressively pushed the development of greener models. Masuko studied political science and economics at Waseda University and did not have an engineering background. He joined trading company Mitsubishi Corp. in 1972. In 2004, he joined Mitsubishi Motors, which makes the Pajero and Outlander sport utility vehicles, as managing director of its overseas operations. Tokyo-based Mitsubishi Motors said it is not planning any special services, respecting MasukoÂ’s wishes. The family has already held a vigil and funeral, it said. Related Video:

2015 Mitsubishi Outlander Sport Quick Spin

The Mitsubishi Outlander Sport is not new. It is also not sporty. Despite it all, the Outlander Sport is selling better than ever. Between 3,000 and 5,000 people take one of these crossovers home each month. That's good for Mitsubishi, a company clinging to life in the US market. But the Outlander's sales are a mere blip; that's about a week's worth of handshakes and signatures on Ford Escapes, at best. Until new product arrives, this is the stuff Mitsubishi has on the ground to sell, and the company has said it's committed to sticking around. That means I got to spend some time recently with a 2015 Outlander Sport SE with AWC (All-Wheel Control – you know, all-wheel drive). There are updates and changes for 2015, including an available 168-horsepower, 2.4-liter engine for ES and GT models, revised CVT, LED running lamps, thicker glass, better sound insulation, and electric power steering. But because I drove an E, I was locked into the 2.0 liter engine. It's the 4B11, a version of the GEMA engine, co-developed with Hyundai and DaimlerChrysler back in the Cretaceous. Driving Notes The most amazing thing I found after a week with the Outlander Sport is that it can bend the laws of physics. This is not a compact crossover so much as it's a time machine. Swing that door shut, and every trip takes place in 2008. Styling is pretty good. There's not a bad line on the Outlander Sport. It sits right on its relatively short wheelbase, and looks good doing it. I had low expectations for the powertrain. Most of my GEMA engine experienced comes from time with the Jeep Compass and Patriot, which are horrific NVH factories. Mitsubishi's version of this engine is more refined, and has a healthy 148 horsepower and 145 pound-feet of torque. The CVT has been revised to mimic the action of a seven-speed transmission. Why bother? The simulacrum doesn't hold. It's the typical 70/30 CVT split: unobtrusive 70 percent of the time, slippy and weird the other 30 percent. That same 70/30 split applies to on-road behavior. Most of the time, the Outlander Sport drives decently. Those other times, it just wants you to chill. Structural rigidity isn't up there with the segment leaders. Road noise is still higher than I'd have liked. This car has the single worst infotainment system I have ever experienced. Totally refused to pair with my phone, ever. This is not an isolated case for a Mitsu with this headunit.

Junkyard Gem: 1994 Mitsubishi Diamante ES Sedan

Once the decade of the 1990s got rolling, the Lexus LS400, Toyota Cressida, Infiniti Q45, Acura Legend and Mazda 929 had proven that big Japanese-made luxury sedans could rack up respectable sales in the United States. Mitsubishi dove into that competition starting with the 1992 model year, when the Diamante arrived on our shores. Here's one of those early Diamantes, found in an Oklahoma City car graveyard recently. Mitsubishi had been selling big, swanky Debonairs at home since the middle 1960s, but that car was never sold new in North America (though a Debonair-related Hyundai, the XG300/XG350, did show up here). The Diamante was based on an enlarged Galant/Sigma platform and was available here as a pillared hardtop four-door sedan (in which there is a narrow B pillar but the door windows are frameless) and as a station wagon. The US-market sedan was built in Japan, while the wagon came from Australia. The Diamante's price tag made it tempting for American buyers considering Japanese luxury sedans. The base ES sedan listed for $25,525 in 1994, which comes to about $53,097 in 2023 dollars. Meanwhile, the Mazda 929 started at $30,500 ($63,446 now), the Acura Legend sedan cost $33,800 ($70,311 now), the Infiniti Q45 listed at $49,450 ($102,866 now) and the Lexus LS400 was $51,200 ($106,507 now). The higher-zoot Diamante LS (which cost $32,500 in 1994) got a twin-cam 6G72 V6 driving the front wheels with 202 horsepower, but today's Junkyard Gem is a base ES and it has the SOHC 6G72 with just 175 horses. Mitsubishi built Diamantes with manual transmissions, but we didn't get those cars on our side of the Pacific. A four-speed automatic transmission was mandatory equipment in North American Diamantes. This car didn't quite make it to 140,000 miles during its career. It appears that this car passed through the hands of both Fred Jones and a lesser-known outfit called Amigoland Motors during its life. This generation of Diamante remained on sale in the United States through the 1996 model year, but sales never measured up to Mitsubishi's hopes. The wagon got the axe after 1995, at which time the ES sedan became a fleet-sales-only machine. For 1996, all Diamantes sold here were fleet cars. For 1997, a new generation of Diamante showed up; sales continued through 2004. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. For Mitsubishi's diamond anniversary, the precious Diamante (with cheap lease terms).