One Owner, 2001 Mitsubishi Eclipse Spyder Gt Convertible, Clean! on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi hopes to raise $2.5B with stock sale

Mitsubishi, which dates all the way back to 1870, is one of the oldest business collectives in Japan. Today, the various businesses that share the Mitsubishi name are largely independent of each other. The automotive unit, however, has fallen on hard times over the past few years.
Back in 2004 and 2005, Mitsubishi Motors sold billions of preferred shares to sister companies like Mitsubishi UFJ Financial Group, Mitsubishi Heavy Industries and Mitsubishi Corp. Now the automaker is preparing to buy back those shares, only to raise the capital, it's selling $2.5 billion worth of shares, simultaneously paying stock dividends for the first time in over 16 years.
The stock issue will reportedly include as many as 241 million shares at a value of $10.73 each. The move is part of a long-term reorganization being implemented by the automaker's president Osamu Masuko, and is expected to help the company double its net income and eliminate all outstanding preferred shares by the end of the fiscal year closing in March.

Junkyard Gem: 2005 Mitsubishi Lancer Ralliart Sedan

Ever since I pined for a new Starion while I was driving a beige Toyota sedan in high school, I've had a great affection for sporty Mitsubishis. That means that I keep my eyes open for such cars while making my appointed junkyard rounds, especially the more obscure machines. Cordia Turbos, Tredia Turbos, Colt Turbos, Conquests, and — of course — interesting variations on the Lancer theme (no, not this kind of Lancer, nor this kind) make up my Mitsubishi junkyard-photography shopping list. Just recently, I spotted this 2005 Lancer Ralliart in a Denver yard, right next to a clean 2006 MINI Cooper S. The O-Z Rally Edition Lancers sold very well in Colorado, and so I find plenty of them (nearly all missing their original O-Z wheels) in the car graveyards in these parts. Most of the O-Z Lancers came in bright yellow paint. When I spotted a discarded yellow Lancer with special decklid badging, I thought I had run across yet another cool-looking-but-slow, appearance-package Lancer. A closer look (and a VIN check, because car owners "upgrade" with badge swaps all the time) revealed the truth: not a dime-a-dozen O-Z Rally but a genuine, numbers-matching Ralliart! As a matter of fact, I do find Lancer Evolutions (and Subaru WRXs) in Colorado U-Wrench-type yards, but they're always so thoroughly crashed and/or gutted that I don't bother photographing them. The 2005 Ralliart was no Evo, of course, but it came with a 162-horsepower 4G69 2.4-liter straight-four instead of the regular Lancer's 120-horse 4G94. Throw in the Ralliart's four-wheel-disc brakes plus its suspension upgrades, add the front seats out of the Japan-market Evolution GTA, and you had a reasonably quick car for just $18,499 (about $25,000 in 2019 dollars). That was a pretty good deal, at a time when the Dodge Neon SRT-4 cost $20,700, the Chevy Cobalt SS started at $21,995, the Volkswagen 1.8T GTI went for $19,510, and the Honda Civic Si cost $19,220 (though all but the Civic Si boasted more power than the Lancer Ralliart). A five-speed manual came as standard equipment on the Ralliart, though I fear many (probably most) American buyers chose the optional slushbox. This car has the five-speed. In theory, the powertrain from this car ought to be a not-too-difficult swap into any number of cheap-as-dirt 1980s Dodge/Plymouth Colts, and I hope some Colt-owning junkyard shopper grabs the guts from this car for that purpose.