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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi celebrates 30th anniversary in US with Outlander Sport Limited Edition

The hurrah of the last kind for the Mitsubishi Outlander Sport is this Limited Edition that celebrates 30 years of Mitsubishi Motors in North America. Built in North America as well, the 2013 Outlander Sport Limited Edition gets numerous black trim pieces outside, such as the center bumper, side mirror housings, wheel arch trim and skirting and roof rails. It sits on special Argent wheels.
Open the doors and the darkness continues with available Dove Grey and Black leather seating, and black leather parking brake sleeve, all accented by aluminum brake and accelerator pedals. On this model the six-way power driver's seat is standard. The sole performance mod is a new balancer shaft that makes for quicker acceleration without any penalty in the mileage rating.
You can start saying goodbye to this generation of the Outlander Sport in the high-res gallery above, and read more about it in the press release below.

2014 Pikes Peak Hill Climb: Practice Day 3

Greg Tracy's MiEV Evolution III topped the time sheets almost 14 seconds ahead of third-place Monster Tajima.
On Thursday, qualifying times for six categories were set on the bottom-section switchbacks of Pikes Peak: Electric Modified - near-unlimited showcases of electric-vehicle engineering; Electric Production - electric vehicles "readily available to the public;" Open Wheel - single engine, open wheeled, open cockpit, single seat vehicles; Open - based upon a production or approved-aftermarket-replica vehicle; Exhibition - a prototype or pre-production vehicle limited to one year of eligibility in this class; and Vintage - vehicles and drivelines from 1990 or earlier.