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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Nissan, Mitsubishi Motors unveil light EVs for Japan

KURASHIKI, Japan — Japan's Mitsubishi Motors Corp and Nissan Motor Co unveiled their first jointly developed light electric vehicles (EVs), aiming to draw more Japanese drivers to battery-powered cars by offering low-priced micro models. The two Japanese automakers, part of an alliance with French carmaker Renault SA, were once considered trailblazers in Japan's EV market but have struggled to attract customers and face challenges from fast-growing newcomers such as Tesla. "I'm confident that (the new vehicles) representing the alliance will be a game changer for electric vehicles in Japan," Nissan Chief Executive Officer Makoto Uchida said at an unveiling of the new models in the western Japan city of Kurashiki. The automakers are hoping to leverage their presence in Japan's unique market for micro "kei" cars, which account for nearly 40% of cars on the road in Japan. The three companies' alliance early this year detailed a five-year plan to invest $26 billion on EV development, including kei cars. Nissan, which produces the Leaf and the Ariya electric vehicles, will offer its first light EV, the Sakura, starting at about 1.78 million yen ($13,891) after factoring in a government subsidy, and with a range of 180 km (112 miles). Mitsubishi Motors, maker of i-MiEV electric cars, will release the "eK cross EV" starting from about 1.85 million yen including the subsidy, also with a range of 180 km. Both automakers said they would start selling their new line-up of electric "kei" cars this summer. "People who used to think that EVs are too expensive will become a little more interested in EVs and will be willing to give them a try," said Riho Suzuki, Nissan regional product manager. ($1 = 128.1400 yen) (Reporting by Satoshi Sugiyama; Editing by Edmund Klamann) Green Mitsubishi Nissan Hatchback Economy Cars Electric

Recharge Wrap-up: vehicle electrification future, Indonesia biodiesel growth

Navigant Research expects electrified vehicles (including hybrids, plug-in hybrids and battery electric vehicles) to reach 6 million sales in 2024. That's up from 2.6 million sales in 2015. About half of those sales will be plug-in vehicles in 2024, up from 19 percent in 2015. To make its predictions, Navigant took into account automaker strategies, concept vehicles, regulations and incentives, electricity and oil prices, and charging infrastructure expectations over the 10-year timetable. Navigant also says that despite the massive changes in the last five years, the next five years will be "even more impactful to the global automotive and energy industries." Read more from Navigant Research, or at Green Car Congress. Indonesia's biodiesel consumption is expected to rise dramatically over the next year. While the nation used 291 to 317 million gallons in 2015, consumption levels for 2016 could surpass 2 billion gallons, depending on blending regulation enforcement. Indonesia raised the minimum biodiesel content in diesel fuel from 10 to 15 percent in 2015 while increasing biofuel subsidies. It will raise the blend minimum to 20 percent for 2016, and plans to increase it to 30 percent in 2020. Read more at Business Recorder. Scotland's national newspaper, The Scotsman, has awarded the title of Plug-In Vehicle of the Year to the Mitsubishi Outlander PHEV. The paper praised the car for its ability to live up to its "ecocredentials," as well as its all-around practicality. During its long-term test, Scotsman staff enjoyed using the 32.5 miles of electric driving range to commute to and from work. The Scotsman's Steven Chisholm called the Mitsubishi Outlander PHEV, "an exciting prospect for anyone looking for an SUV that's easy on the wallet as well as the environment." Read more at Inside EVs. Featured Gallery Mitsubishi Outlander PHEV Concept-S: Paris 2014 View 12 Photos News Source: Navigant Research, Green Car Congress, Business Recorder, Inside EVsImage Credit: Copyright 2015 Drew Phillips / AOL Government/Legal Green Mitsubishi Alternative Fuels Biodiesel Electric recharge wrapup