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Mitsubishi boss says US operations may break even next year

Mitsubishi has lost money in its North America operations every year since 2007, but in an interview at this week's Tokyo Motor Show, company president Osamu Masuko said, "If things keep going well, it might be the case that we break even this year," Automotive News reports.
A little context: Last month Mitsubishi predicted that it would lower its operating loss in the region to 4-billion yen ($40.7 million) by March 31, the end of the fiscal year, well below the previous fiscal year's operating loss of more than five times that amount. Reflecting that, production at the Japanese automaker's sole North American factory in Normal, Illinois, has grown to 56,630 vehicles through October, compared to 27,339 through the same period last year.
The plant makes the Outlander Sport for the US and for export to markets such as Russia, the Middle East and Latin America. Interestingly, out of the 56,630 Outlander Sports built at the Illinois plant through October, only 20,150 were sold in the US.

Junkyard Gem: 1994 Mitsubishi Diamante ES Sedan

Once the decade of the 1990s got rolling, the Lexus LS400, Toyota Cressida, Infiniti Q45, Acura Legend and Mazda 929 had proven that big Japanese-made luxury sedans could rack up respectable sales in the United States. Mitsubishi dove into that competition starting with the 1992 model year, when the Diamante arrived on our shores. Here's one of those early Diamantes, found in an Oklahoma City car graveyard recently. Mitsubishi had been selling big, swanky Debonairs at home since the middle 1960s, but that car was never sold new in North America (though a Debonair-related Hyundai, the XG300/XG350, did show up here). The Diamante was based on an enlarged Galant/Sigma platform and was available here as a pillared hardtop four-door sedan (in which there is a narrow B pillar but the door windows are frameless) and as a station wagon. The US-market sedan was built in Japan, while the wagon came from Australia. The Diamante's price tag made it tempting for American buyers considering Japanese luxury sedans. The base ES sedan listed for $25,525 in 1994, which comes to about $53,097 in 2023 dollars. Meanwhile, the Mazda 929 started at $30,500 ($63,446 now), the Acura Legend sedan cost $33,800 ($70,311 now), the Infiniti Q45 listed at $49,450 ($102,866 now) and the Lexus LS400 was $51,200 ($106,507 now). The higher-zoot Diamante LS (which cost $32,500 in 1994) got a twin-cam 6G72 V6 driving the front wheels with 202 horsepower, but today's Junkyard Gem is a base ES and it has the SOHC 6G72 with just 175 horses. Mitsubishi built Diamantes with manual transmissions, but we didn't get those cars on our side of the Pacific. A four-speed automatic transmission was mandatory equipment in North American Diamantes. This car didn't quite make it to 140,000 miles during its career. It appears that this car passed through the hands of both Fred Jones and a lesser-known outfit called Amigoland Motors during its life. This generation of Diamante remained on sale in the United States through the 1996 model year, but sales never measured up to Mitsubishi's hopes. The wagon got the axe after 1995, at which time the ES sedan became a fleet-sales-only machine. For 1996, all Diamantes sold here were fleet cars. For 1997, a new generation of Diamante showed up; sales continued through 2004. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. For Mitsubishi's diamond anniversary, the precious Diamante (with cheap lease terms).

Mitsubishi's new Outlander could herald the return of Ralliart

Mitsubishi is on the cusp of reviving its dormant Ralliart performance line, and a new report suggests the label will return on a sportier version of the latest Outlander PHEV. The model could make its debut in late 2021. Ralliart's unexpected revival was announced during a presentation made to investors in May 2021, though no further details were released. Japanese magazine Best Car learned from unnamed sources that the new Outlander PHEV (pictured) expected to break cover in the coming months will be the first Ralliart-branded model in several years. How Mitsubishi will make the Outlander PHEV worthy of a name rooted in rallying remains to be seen. The transformation will include a race-inspired body kit, according to Best Car, and we're hoping more power from the electrified powertrain is part of the equation as well. While the Ralliart label could merely denote a sporty-looking trim level, like Mercedes-Benz's AMG Line designation or F Sport in Lexus-speak, there's a chance it will sooner or later be linked to racing. Mitsubishi boss Takao Kato revealed his team is considering returning to the rallying scene in the coming years to renew ties with the company's racing heritage. He stressed a rally program hasn't been approved yet, partly because racing is expensive, and he clarified that a new Lancer Evolution is not in the cards even though shareholders are requesting one. Interestingly, we should have seen the Outlander Ralliart already; it was reportedly scheduled to be unveiled at the 2021 edition of the Tokyo Motor Salon but the event was canceled due to pandemic-related concerns. Mitsubishi could keep the model under wraps until the 2022 show opens its doors, or it might introduce it elsewhere a little earlier. Regardless, if the report is accurate we won't have to wait long to find out how Ralliart has been reinvented. As for the next Outlander PHEV, it will land in late 2021 first in Japan and arrive in U.S. showrooms halfway through 2022. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.