2011 Mitsubishi Endeavor Ls Awd V6 Auto Cruise Ctrl 37k Texas Direct Auto on 2040-cars

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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi Mirage G4 sedan debuting in Montreal

Around this same time last year, Mitsubishi used the Montreal Auto Show for the North American introduction of its 2014 Mirage. This year, the Japanese automaker will reveal the sedan version of the subcompact wearing the Mirage G4 nameplate, according to the auto show's website and a couple of fresh teaser images.
We got our first look at this Mirage sedan as previewed by the Concept G4 at the 2013 Shanghai Motor Show, and the production version of that sedan ended up wearing the Attrage name in Thailand and other global markets. There's no official information from Mitsubishi at this time about the Mirage G4, but we wouldn't be surprised to see the small sedan follow the same path as the hatchback, showing up for a US debut at the New York Auto Show before going on sale in the fall. Check out the teaser images in the gallery below.

Junkyard Gem: 1993 Mitsubishi 3000GT

Mitsubishi is down to just three models in the United States now: the Eclipse Cross, Mirage and Outlander (and the Outlander is sibling to the Nissan Rogue). Back in its glory days of the 1990s, however, Mitsubishi offered American vehicle shoppers a comprehensive line that included minivans, wagons, sedans of all sizes, pickups, econoboxes, sport coupes, SUVs and an evil-looking sports car called the 3000GT. Today's Junkyard Gem is a first-generation 3000GT, found in a Northern California wrecking yard. Known as the Mitsubishi GTO in its homeland, the 3000GT was available in the United States from the 1991 through 1999 model years. For 1991 through 1996, a Dodge-badged version called the Stealth was sold in North America. There was a turbocharged all-wheel-drive VR4 version of the 3000GT, but this one is a naturally-aspirated front-wheel-drive base model. The engine is a 3.0-liter DOHC V6 rated at 222 horsepower and 205 pound-feet. The transmission is a five-speed manual. A four-speed automatic was available for an additional $840 ($1,807 in 2024 dollars). The MSRP for the base front-wheel-drive 3000GT for 1993 was $23,659, or about $50,893 after inflation. The much faster VR4 listed at $37,250 ($80,128 in today's money). This car has had an interesting life, evidence of which can be seen in the replacement VIN tag riveted on by the State of California. Home-market ads for Japanese cars from this period are more fun than their American counterparts. It appears that the FWD version didn't get much attention in TV commercials. Mitsubishi. The word is getting around.