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NuTonomy shows that people quickly relax in autonomous cars

For six weeks, nuTonomy has had a fleet of self-driving taxis on the streets of Singapore, and it seems the experiment is already yielding useful information based on rider surveys. CEO Dr. Karl Iagnemma revealed at UPSHIFT 2016 that despite most first-time riders initially being nervous about stepping into a self-driving vehicle, the anxiety quickly fades. In fact, after a minute or two in the car, riders will relax into near boredom. Customers who ride along in either a fully autonomous Renault Zoe or a Mitsuibshi i-MiEV have been providing valuable feedback to engineers pre- and post-ride. The research and data obtained from their self-driving taxi service and the riders who use it is already being integrated into their future, Level 4 autonomous products. The Cambridge, MA, based company has also found that riders are attributing human-like characteristics to the vehicles. It seems that riders prefer when the machines don't behave like machines but more like people. NuTonomoy is tailoring their future vehicles to be less trolly-like. Iagnemma revealed that the company is in talks with other global cities to bring their autonomous products to the roads. Related Video: Image Credit: Adam Whittaker Green Mitsubishi Renault Autonomous Vehicles Electric renault zoe nutonomy

Mitsubishi shows off its boxy new XFC Concept

Mitsubishi’s lineup has dwindled in the United States, but its presence is strongest in Asia, where it offers several vehicles not destined for our shores. Its latest concept vehicle previews a vision for a small utility vehicle with beefy styling and a futuristic interior. The XFC Concept is a compact SUV that Mitsubishi calls the “best-suited buddy for an exciting life.” ItÂ’s debuting at the Vietnam Motor Show later this month and is initially destined for life in Southeast Asia, though the company says it wants to expand that presence globally. The conceptÂ’s styling is a departure for the brand, whose other recent releases havenÂ’t been the easiest vehicles on the eyes (cough, cough, Outlander). Boxy lines and unique lighting are standout visual elements on the XFC, and the rear fender flares give it a muscular stance. Concepts rarely make it to production unchanged, so Mitsubishi is likely to alter the XFCÂ’s fantastic interior before release. The cabin appears to offer a mix of materials and large windows. Mitsubishi says it has class-leading interior space and notes that it focused on making the vehicle as comfortable as possible over rough roads. Flooding is an issue in the XFCÂ’s home region, so Mitsubishi gave it good ground clearance and four drive modes. Drivers can choose between normal, wet, gravel, and mud modes, and Mitsubishi says it developed the new wet mode specifically with Southeast Asian countries in mind. Mitsubishi will launch the XFC in 2023 and says an electric variant is coming down the road. Though itÂ’s still in the concept stage, the automaker plans for the SUV to become a core model for the brand on the global stage, alongside vehicles like its popular Xpander MPV.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.