2004 Mitsubishi Ltd on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mitsubishi confirms pair of MiEV Evolution II electric racecars for Pikes Peak

Preparing for next month's Pikes Peak International Hill Climb, Mitsubishi - the presenting sponsor of this year's PPIHC - has unveiled its entrant for the race: the all-electric MiEV Evolution II. Building off last year's MiEV-inspired entrant, the Evolution II has received numerous improvements, including a more powerful electric drive system, a lower center of gravity and even a more traditional racecar look. Driving a pair of MiEV Evolution II models this year will be Hiroshi Masuoka from Mitsubishi vehicle development and six-time PPIHC motorcycle winner, Greg Tracy.
Both MiEV Evolution II racers employ a quartet of electric motors (last year's car used just three), and output has been increased from 280 kilowatts (375 horsepower) up to 400 KW (536 hp). For improved handling, the cars' lithium-ion battery packs help provide lower centers of gravity, and both Masuoka's and Tracy's cars have received active yaw control, stability control and redesigned anti-lock braking systems. Hopefully, this will help them stick to the mountain better. As previously mentioned, even their look has changed, with less of a wide-body i-MiEV feel and more of a racecar appearance. We think the finished product would actually make for a pretty cool Le Mans Prototype racer, or perhaps an electrically powered rival for trackday cars like those from Radical.

Mitsubishi readies trio of hybrid utility concepts for Tokyo

Mitsubishi has announced a trio of concept cars it will bring to the 2013 Tokyo Motor Show, set to kick off later this month. The three concepts all sport new, edgy styling that is quite a departure from the Mitsus we see here in the states.
First up, we have the Concept GC-PHEV, which we're guessing is the middle vehicle in the photograph up top, as it's supposed to be a larger SUV - think Outlander for this one. From a powertrain standpoint, it sounds quite impressive. A 3.0-liter, supercharged, MIVEC V6 syncs up with an electric motor and a plug-in battery pack, while an an eight-speed automatic transmission dispatches power to all four wheels.
Next, we have the Concept XR-PHEV. We're taking a step down from the GC here, as the XR is meant to compete in the compact-crossover market, which means this could pre-sage the next Outlander Sport. Like the GC, though, it takes advantage of a hybrid powertrain, with a turbocharged, 1.1-liter direct-injection engine providing the grunt. The front-driver also sports a lightweight motor and battery, although specific details about both are scarce. We're thinking the XR-PHEV is the smaller, red vehicle on the right of the image up top.