2021 Mitsubishi Mirage Es Cvt on 2040-cars

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A realistic approach to fixing Mitsubishi

There are going to be a lot of words written about what Nissan needs to do with Mitsubishi in the coming months and years in the interest of turning the brand around. After Nissan's purchase of a controlling stake in the diamond star brand, there's been more interest in Mitsubishi thanks to the potential of platform sharing and plenty of cash from Nissan-Renault to get the juices flowing again. But, while some have been doing their best to advocate for the return of the 3000GT, Evolution, and even the Starion - Many of these posts forget the reality of the market we live in today. As much as we like to look back fondly at the sports coupes of the '90s, a byproduct of the insane cash flows all the Japanese manufacturers had at the time, the reality of today puts a much greater emphasis on what is most-boring; Crossover SUVs, alongside mid-size and compact sedans. We do need to ask a fundamental question, how much Mitsubishi is enough to be able to continue to call the cars Mitsubishis? Aside from slight product revisions and reconfigurations, Mitsubishi (at least in North America) has been largely dependent on the same GS platform and 4B1 engines that date back to their long-time partnership with Chrysler (and Hyundai) in the mid '00s. Admittedly, the chassis and engines have served the company well, underpinning a wide variety of vehicles sold around the world, and seeing quite a few revisions to at least attempt to keep products competitive. But, the GS chassis is old, heavy, and severely out of date - and when matched to the underpowered 4B1 series engines - make for largely uncompetitive offerings in the market. While something like the Outlander Sport is indeed interesting compared to a Honda CR-V, it is by no means the smart choice in the segment. So, going forward, unless Mitsubishi has had a skunkworks of sorts developing their chassis and engine replacements over the past few years, what exactly are they planning to do for their bread-and-butter models? I think the straightforward answer is without a doubt the Nissan North America parts bin. With so many of their models selling well, and for the most part, are reasonably well-reviewed, it would be quite simple to adapt the chassis and powertrain to Mitsubishi's liking to create a high-volume alternative to what is currently available now.

Geely and Renault joint venture will develop internal combustion and hybrid tech

China's Geely Automobile Holdings and French car maker Renault SA on Tuesday said they will invest up to 7 billion euros ($7.71 billion) in a new equally held joint venture to develop gasoline engines and hybrid technology for automobiles. The JV is aimed at manufacturing more efficient internal combustion engines and hybrid systems at a time when the focus of much of the automobile industry has been on the capital-intensive transition to purely electric vehicles. "We are pleased to be embarking on this journey to become a global leader in hybrid technologies, providing low-emission solutions for automakers around the world," said Eric Li, Geely Holding Group chairman. The new company will employ 19,000 people at 17 engine plants and five research and development hubs, Renault said. At launch, it is expected to supply to multiple industrial customers including Volvo, Proton, Nissan, Mitsubishi Motors, and PUNCH Torino. The JV aims to have an annual production capacity of up to five million internal combustion, hybrid and plug-in hybrid engines and transmissions, Renault added. Reuters reported in March that the new venture will see 15 billion euros ($16.53 billion) in annual revenue. Saudi Aramco, which signed a letter of intent with Renault and Geely in March, is evaluating a strategic investment in the new company, Renault said. The Saudi oil producer has been involved in advanced discussions to take a stake of up to 20% in the JV, sources said earlier this year. Big oil firms have worked with automakers to develop sustainable fuels and hydrogen engines in recent years. But a deal here would make Aramco the first major oil producer to invest in the car business. The joint venture is expected to be launched in the second half of 2023. Earnings/Financials Green Mitsubishi Nissan Volvo Renault

Mitsubishi Pajero Final Edition marks end of Japanese availability

Thirteen years ago, Mitsubishi discontinued the full-size Montero SUV in the U.S., and now the same thing is happening in its home country of Japan where it's called the Pajero. The company is marking the end of availability there with a Pajero Final Edition. Only 700 examples will be built. There isn't a whole lot that separates the Pajero Final Edition from normal ones. It has serial number badging inside, and special stickers on the outside commemorating the SUV's introduction in 1982. One cool feature is a Citizen watch with Final Edition branding that's only available to buyers of this Pajero. For a little extra, customers can opt for an exterior package that adds a rear spoiler, chrome spare tire cover and mud flaps with aluminum plates that spell out Pajero. It comes standard with either a black or tan leather interior, a sunroof, roof rails, cold-weather package, and under the hood a 3.2-liter diesel I4 coupled to a selectable four-wheel-drive system and five-speed automatic transmission. The price for it is 4,530,600 yen, or $40,602 at current exchange rates. Somewhat amazingly, this final Pajero isn't much different from the Montero that left our shores. The exterior has been lightly refreshed over the years with different lights and bumpers, and a more integrated spare tire cover. But it looks otherwise unchanged. The interior does sport more modern trimmings. The U.S. model also used a 3.8-liter gas-powered V6 rather than a diesel, but it did have a five-speed automatic like the current one. For diehard Montero and Pajero enthusiasts, this is a somewhat sad moment, but the good news is that Mitsubishi will continue to offer the SUV in other markets where fuel isn't as expensive and roads can still be seriously nasty.