2001 Mitsubishi Mirage Es No Reserve Runs And Looks Like New Great Mpg on 2040-cars

Auto blog

This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.

Mitsubishi recalling 166k cars, crossovers over stall risk

Mitsubishi is recalling 165,923 vehicles in the US because it's possible for the drive belt to detach from their engines, potentially causing a stall. Specifically, the campaign covers 2008-2011 model-year examples of the Lancer, Lancer Evolution (pictured above) and Outlander as well as the 2009-2011 Lancer Sportback and 2011 Outlander Sport. All of the affected models use some version of the brand's 4B1 four-cylinder engine.
According to the National Highway Traffic Safety Administration, the engine pulley can wear causing the drive belt to slip off. If this happens, the alternator, cooling fan and hydraulic power steering can all stop working, and obviously, any of those things could make driving unsafe. However, if the belt detaches, then a warning light should come on in the cabin.
To fix the problem, Mitsubishi dealers will replace the original belt with a redesigned rubber part and will inspect the pulley. If worn, it'll also be replaced free of charge.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.