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L200 Absolute Concept is the off-road truck we want from Mitsubishi

Mitsubishi took the wraps off a concept off-road truck called the L200 Absolute at the Bangkok International Motor Show, and we completely approve. The truck isn't just a normal L200 with an appearance package. No, Mitsubishi went in and modified the suspension, added a ton of body cladding and even some carbon fiber. We don't think about Mitsubishi as much ever since the Evo was discontinued here, but this truck provides a bit of hope that one day the Japanese brand could be cool again in America. To begin, Mitsubishi widened the truck's track to make room for the beefy Falken Wildpeak all-terrain tires wrapping the black off-road wheels. Then the suspension was modified to give the truck a two-inch lift — it was also given a new shock and spring setup for off-road use, providing more suspension travel. Sadly, Mitsubishi does not say more about it, but we're happy that this truck will be much more capable when the trails get rough. Large and obvious red-accented skid plates are placed in the front and rear to offer some stylish protection. Then check out all the carbon fiber parts on this truck. Mitsubishi uses the material on the tailgate and fender flares. This is not the norm for trucks, nor is it typical of Mitsubishi as of late, but we're totally for it. A big LED lighting package is the last bit that is largely different from the normal L200/Triton pickup truck made in Thailand. We'll hand it to Mitsubishi for this one. The "Absolute" name is even an improvement over the last off-road concept it made called the Engelberg Tourer. Midsize trucks are hot now. This truck in production form could definitely raise some eyebrows in the U.S. with its off-road nature similar to the Colorado ZR2 and Jeep Gladiator. We definitely need something to get excited about Mitsubishi again, especially now with the Evo long in the rearview mirror.

2022 Mitsubishi Outlander revealed with concept car looks and Nissan underpinnings

The 2022 Mitsubishi Outlander is a pretty big deal for the automaker. It marks the first time since 2014 that the brand's long-running small crossover has had a thorough overhaul and not just a big facelift. It also marks the first Mitsubishi model in the U.S. to take advantage of the company's recent induction to the Nissan-Renault Alliance. The result is a crossover that combines Mitsubishi styling and tuning with mechanical bits shared with Nissan. On the outside, the Outlander looks remarkably similar to the Engelberg Tourer concept shown at Geneva two years ago. It has the huge lower headlight units, strong character lines and distinctive upright rear pillar. Compared to the old model, the new Outlander is a bit larger. It's 0.6 inch longer, 2 inches wider and 1.5 inches taller. The wheelbase is longer by 1.4 inches. Mitsubishi claims that the extra wheelbase has added another inch each for front and rear legroom. Speaking of the interior, it also mirrors that of the concept with the full-width air vent design, and squared off dash, controls and even steering wheel center. The interior is particularly striking in the SEL Touring and SEL trims shown in the gallery with diamond-stitched leather. Those models also get real aluminum trim. Lower models get either cloth or suede accents with piano black trim. Another cool feature is that the various chimes and alerts were developed in collaboration with Bandai Namco. There's no indication of whether you can opt for sounds from "Pole Position" or "Galaga." You can see some of the Nissan influence poke through, as the infotainment screen (available in 8- or 9-inch versions), the shifter and other odd buttons and switches can be found unchanged in vehicles such as the Rogue. That's not a bad thing, though, and they look right at home. The Outlander also boasts the unique feature of having a third row of seats. Various premium amenities will be available, too, such as a 12.3-inch instrument panel, 10.8-inch head-up display, three-zone climate control, heated rear seats, Bose sound system and a panoramic sunroof. Under the skin, the Outlander uses a shared platform developed by the Renault-Nissan-Mitsubishi Alliance. Though not explicitly specified, it should be the platform that also underpins the Rogue as well as the Sentra. The engine is another shared item, with the only offering for now being the naturally aspirated 2.5-liter four-cylinder making 181 horsepower and 181 pound-feet of torque.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.