2014 Mitsubishi Lancer Evolution Gsr Sedan 4-door on 2040-cars

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Mitsubishi's all-electric Pikes Peak challengers are in it to win it

With a second-place finish already in the books from 2012, there's only one thing on the minds of Mitsubishi drivers Hiroshi Masuoka and Greg Tracy: winning. As the presenting sponsor for the 2013 Pikes Peak International Hill Climb, there's no doubt the Japanese manufacturer is hoping for a good showing this year, and the video you'll see below explains how Mitsubishi changed things this year to help ensure a win... basically, more power and more downforce.
Winning in 2013 certainly won't be easy. With competitors that include Nobuhiro "Monster" Tajima and Rod Millen, who's driving for Toyota, winners in 2012 in the Electric class. Our own Jonathon Ramsey sat down and spoke with the boys from Mitsubishi, and found that, if not for the over-the-top presence from Peugeot, the the all-electric MiEV Evolution II (which may be a sort of test-bed for potential Lancer Evolution-of-the-future components) may even be capable of challenging for the overall victory.
Their target: nine minutes and thirty seconds. We'll see how close they get later this afternoon. Scroll down below to watch the video.

Mitsubishi Concept GC-PHEV could hint at next-gen Montero [w/video]

In desperate need of some competitive new products, Mitsubishi showed up at the Tokyo Motor Show with three concept vehicles. The most important of them might just be this fullsize Concept GC-PHEV (Grand Cruiser). With its full-time four-wheel-drive system and roughly the right package size, we can only hope it hints at a future design for the Pajero/Montero.
Longer, taller and wider than the current Pajero (which is still offered in other markets), the Concept GC-PHEV is a big SUV with a fuel-efficient plug-in hybrid powertrain. A 335-horsepower, 3.0-liter supercharged V6 and an eight-speed automatic transmission are paired with a 94-hp electric motor and high-capacity battery to provide some serious brawn in a green wrapper. The result is targeted fuel consumption of 15 kilometers/liter on the Japanese cycle (around 35 miles per gallon) to go with an all-electric driving range of more than 25 miles.
Mitsubishi's styling team has arguably done a much better job with this Tokyo trio than we've seen from recent new products like the Outlander and Mirage, possibly suggesting a future design language for the automaker. In true concept car fashion, the design is Concept GC-PHEV is over the top, but it's not hard to imagine a vehicle of this size with similar cues gracing the Mitsubishi lineup at some point in the near future. Likewise, while the concept's interior only seats four, the sheer size of this vehicle could easily allow three rows of seats for a production model.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.