2011 Mitsubishi Lancer Gts on 2040-cars

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Mitsubishi Outlander, Evo to keep things safe at Pikes Peak

Mitsubishi has already announced that it will be returning as a competitor to the Pikes Peak International Hill Climb with a pair of all-electric MiEV Evolution II racecars. In addition to these entrants, the automaker will also be the presenting sponsor of the race as well as providing the official safety vehicles to the event using specially prepped versions of the 2014 Outlander and Lancer Evolution.
While it isn't clear what exactly will be demanded of the safety vehicles, this isn't going to your run-of-the-mill pace car duty. To get the Outlander and Evo ready for the 156-turn, 12.42-mile course, Mitsubishi teamed up with companies such as BBS, Cobb Tuning, AEM and Muellerized Suspension Systems as well as DC Sports and Kenwood to create these one-off safety cars. These vehicles, and all the racecars, will be at Pikes Peak later this month for the 91st running of America's second-oldest racing event. Scroll down for the official press release.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi recalling i-MiEV models for brake problem

Mitsubishi is issuing a recall for the 2010-2014 i-MiEV that affects 1,810 units of the little electric car, because it's possible for the brake vacuum pump to stop working. If this happens, the result would be longer stopping distances, according to the company. The affected models were built between September 15, 2009, and March 25, 2014.
While this is just a single recall, there are actually two things that can cause this brake problem on the i-MiEV, according to Mitsubishi's filing with the National Highway Traffic Safety Administration. First, bad programming in the EV-ECU could cause the system to "falsely judge that the relay contact point is stuck," according to the full NHTSA defect notice PDF. Second, the vacuum pump exhaust hole could be corroded and blocked due to being splashed with road salt. However, the company says that if either fault happens, the brake warning lamp would illuminate, and there would be an audible alarm.
Depending on which issue is affecting an owner's i-MiEV, Mitsubishi is going to reprogram the software, replace the pump or both. Scroll down to read the recall report from NHTSA.