2011 Mitsubishi Lancer Evolution Mr Sedan 4-door 2.0l on 2040-cars

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F1 champ Nigel Mansell is selling Mitsubishis in Jersey

Formula One drivers have a pretty short shelf life, so when they're done racing in grands prix, retired pilots can have a whole second career ahead of them. Jody Scheckter, for example, runs an organic farm. Niki Lauda started an airline. Most move on to other racing series, provide television commentary during race broadcasts, or start their own racing teams. But not Nigel Mansell: he's got a Mitsubishi dealership. Situated on Jersey – not New Jersey, but the British channel island – Mansell Mitsubishi is run by Nigel and his son Leo. It grew out of the service station the Mansells opened fourteen years ago, and out of the Mansell Collection, a used car dealership based in an old Art Deco movie theater, but recently expanded into selling new cars recently with the acquisition of a franchise. The Japanese brand may seem a bit of an odd choice, especially now that it's getting away from performance models and putting more emphasis on plug-in electrics. After all, Nigel won his 1992 Formula One World Championship in a Renault-powered Williams, before that raced for the likes of Ferrari and Lotus, and won the CART title on his debut season in a Lola-Ford. But the Mansells are adamant that they wanted a volume brand, not to deal with the high-priced exotics with which the name might be more readily associated. After all, there are only 100,000 or so people residing on the isle of Jersey, which wouldn't make for a very big customer base for high-end machinery. He and Leo (with whom he raced at Le Mans a few years back) even participated in a two-day training session for new franchisees, where few initially recognized the former champ. And they've got plans to expand as well. But the biggest draw may very well be the star factor, and the Mansells haven't shied away from playing it up, displaying memorabilia from Nigel's racing career around the showroom. After all, the prospect of being taken on a test drive by a former F1 champion may be enough to bring new customers into the showroom who might not have otherwise.

Mitsubishi dealers would really like a truck to sell

While Mitsubishi is switching gears to focus on crossovers, that won't address a market that its dealers would like to be in. While answering questions from the press last night, Don Swearingen, executive vice president and COO of Mitsubishi's North American office, mentioned that its US dealers have a pickup truck high on their "shopping lists." In fact, he said that a truck is pretty much at the top. Mitsubishi does already have a small pickup truck it sells in foreign markets, badged as the Triton or L200. However, Swearingen said that just because dealers want a truck doesn't mean it's going to happen, citing various obstacles to bringing one to market. If, for example, Mitsubishi brought over the Triton, the company would have to go through the long, expensive process of certifying it for US safety and emissions regulations, not to mention making sure it fulfilled American buyers' demands. There's also the Chicken Tax, which levees a steep tariff on trucks built outside of the US and imported in. One possible way Mitsubishi could circumvent all of those issues, though, would be to leverage its new partnership with Nissan. Nissan already sells Frontier small pickups in the US, and Mitsubishi could simply redesign that model to suit its style. It's something that both companies are familiar with as well. Mitsubishi previously sold a restyled Dodge Dakota as the Raider, and Nissan allowed Suzuki to rebrand the Frontier to be sold as the Equator for a short time. It would certainly be a quick way to get into the truck market. However, Mitsubishi would also need to decide if such a product would actually be profitable, in addition to satisfying dealers. Related Video:

Junkyard Gem: 1993 Mitsubishi 3000GT

Mitsubishi is down to just three models in the United States now: the Eclipse Cross, Mirage and Outlander (and the Outlander is sibling to the Nissan Rogue). Back in its glory days of the 1990s, however, Mitsubishi offered American vehicle shoppers a comprehensive line that included minivans, wagons, sedans of all sizes, pickups, econoboxes, sport coupes, SUVs and an evil-looking sports car called the 3000GT. Today's Junkyard Gem is a first-generation 3000GT, found in a Northern California wrecking yard. Known as the Mitsubishi GTO in its homeland, the 3000GT was available in the United States from the 1991 through 1999 model years. For 1991 through 1996, a Dodge-badged version called the Stealth was sold in North America. There was a turbocharged all-wheel-drive VR4 version of the 3000GT, but this one is a naturally-aspirated front-wheel-drive base model. The engine is a 3.0-liter DOHC V6 rated at 222 horsepower and 205 pound-feet. The transmission is a five-speed manual. A four-speed automatic was available for an additional $840 ($1,807 in 2024 dollars). The MSRP for the base front-wheel-drive 3000GT for 1993 was $23,659, or about $50,893 after inflation. The much faster VR4 listed at $37,250 ($80,128 in today's money). This car has had an interesting life, evidence of which can be seen in the replacement VIN tag riveted on by the State of California. Home-market ads for Japanese cars from this period are more fun than their American counterparts. It appears that the FWD version didn't get much attention in TV commercials. Mitsubishi. The word is getting around.