2011 Mitsubishi Es on 2040-cars

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Mitsubishi hopes you'll trade driving data for a cheaper oil change

Companies and cities love it when you supply driving data, but how do they convince you to hand it over? In Mitsubishi's case, it's simple: shower people with gifts. The automaker has launched a mobile app that asks American commuters to share data on their driving habits with insurance companies in return for badges they can exchange for rewards. Mind your road manners (such as staying within the speed limit or avoiding sudden braking) and you can get discounts on oil changes and car accessories. You should also receive free coffee and gift cards by the end of 2018. Insurers and local governments have tried similar strategies, but this is the first of its kind directly from a car company. Mitsubishi's Bryan Arnett described this to the Wall Street Journal as a way to "stabilize the business" with alternate sources of income if car sales slip. The catch, as you may have guessed, is that insurers will have your data. The Mitsubishi project will help insurers understand driving patterns and adjust their risk profiles, potentially lowering your rates if you drive safely. However, you're potentially subjecting yourself to scrutiny for every little decision you make on the road, often without context. If you push past the speed limit to get out of a big rig's blind spot, will Mitsubishi know the difference between that and genuinely reckless driving? Probably not. Simultaneously, there's a concern that insurance companies may try to make this kind of data collection mandatory if you want to avoid stiff premiums, rather than a bonus. If they did, you wouldn't have much choice but to sacrifice privacy if you wanted to drive. The move draws attention to the practices of the car makers themselves, for that matter. Many of them are aware that car ownership might not last forever, and they may increasingly turn to data harvesting strategies like this to offset any potential sales drops.This story originally appeared on Engadget, your guide to this connected life.Related Video:

Junkyard Gem: 1989 Plymouth Colt E Hatchback

By the late 1960s, it had became clear to the suits at Detroit's Big Three that their companies needed to start selling subcompacts at home or risk losing large hunks of market share to the likes of Volkswagen and Toyota. Ford and GM developed the Pinto and Vega, but the much smaller Chrysler Corporation couldn't afford such an investment. Instead, the Chrysler Europe-built Hillman Avenger and Simca 1100 crossed the Atlantic and were given Plymouth Cricket and Simca 1204 badges, respectively, while ships full of Mitsubishi Colt Galants with Dodge badges headed east out of Japan. Those were Dodge Colts, sales of which began here in the 1971 model year. The Cricket and 1204 faded into well-deserved obscurity, but American car shoppers loved the Hemi-powered Colt. The Plymouth Division eventually got Colts of its own, and that's what we've got for today's Junkyard Gem. The US-market Colt jumped to the front-wheel-drive Mitsubishi Mirage for the 1979 model year, and that's when North American Plymouth dealerships (which had already been selling the Mitsubishi Lancer Celeste as the Arrow) got their own Mirages to sell. For 1979 through 1982, the Plymouth-badged Colt twin was known as the Champ, after which Chrysler decided that distinction just confused everybody. Then both Dodge and Plymouth (plus, starting in 1989, Eagle) offered near-identical Colts until just before the 1994 introduction of the Michigan-designed Neon. 1989 was the first model year for the more rounded sixth-generation Colt. By the time this car appeared in a showroom, Mitsubishi had been selling Mirages here for six years; this meant that American cars shoppers could choose among four mechanically-identical versions of the same car: the Dodge Colt, the Plymouth Colt, the Eagle Summit, and the Mitsubishi Mirage. All four versions had similar pricing, so it really came down to which badge you liked best and/or which company was offering the best rebates and financing deals at any given moment. The cheapest 1989 Plymouth Colt three-door hatch listed at $6,678 (about $16,340 in 2022 dollars), while the Dodge version cost… exactly the same amount. If you insisted on a sedan, however, you had to get the Summit or Mirage, because the Colt was available only in hatchback form for 1989. Meanwhile, Chrysler had been selling the Simca-derived Dodge Omni/Plymouth Horizon in the United States since the 1978 model year, with sales continuing all the way through 1990.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.