2008 Custom Mitsubishi Lancer Evolution Evo X 10 Gsr Stage 2 391+hp Ams Navi on 2040-cars

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Mitsubishi Mirage sedan confirmed for US

The Mitsubishi Mirage easily takes the cake as the worst new car I've driven in the last year. Actually, make that the worst new car I've driven in several years (Side Note: when was the last time I drove a Smart Fortwo?). But regardless of what I, or my colleagues, think about the Mirage, it's selling decently – Mitsubishi has moved over 14,000 of them so far this year, which is actually higher than the company initially expected. And now, we've got official confirmation that the sedan version is headed our way. This isn't really shocking, considering earlier reports, but Motor Trend received further confirmation of the Mirage sedan's arrival during last week's Los Angeles Auto Show. There's no official timing as to when the sedan will arrive, and when I reached out for comment, a Mitsubishi spokesperson said of this report, "Yep. Confirmed." So, yeah, the Mirage sedan is headed our way. It'll probably come in somewhere around the low, low $12,995 price of the hatchback, and hopefully, it'll be better to drive than its more versatile hatchback sibling. And hey, if it can help Mitsubishi build sales momentum here in the US, then that's a win, right?

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

New Mitsubishi Outlander PHEV coming before the end of the year

Mitsubishi was the first automaker to market with an all-wheel-drive plug-in hybrid crossover, the Outlander PHEV, which went on sale in some parts of the world as long ago as 2013. It hit the U.S. market in 2016 as a 2017 model and was just updated for 2021 with a more powerful electrified drivetrain and a bigger battery pack. But it was still based on the old Outlander architecture instead of the completely new non-PHEV Outlander that launched as a 2022 model and shared a lot of its underpinnings with the Nissan Rogue. Now Mitsubishi says an all-new Outlander PHEV will hit its home market of Japan before the calendar closes on 2021 and will debut in the States in the middle of 2022. As expected, it will be built on the automaker's latest crossover chassis, a vastly improved platform that benefits greatly from the automaker's partnerships with Nissan and Renault. We don't have any specific details, but Mitsubishi says we can expect "improved motor output and increased battery capacity over the current model." That means "more powerful road performance and greater driving range." As competent as the current Outlander PHEV is, more power, greater range and improved driving dynamics courtesy of a new chassis are all excellent benefits, which is good since the Outlander PHEV faces awfully tough competition, particularly in the form of the Toyota RAV4 Prime. Plus, the new Outlander PHEV has an ace up its sleeve: Mitsubishi says this of its upcoming PHEV: "integrated components and an optimized layout allow the new model to accommodate seven passengers in three rows." That's all we know so far. But as soon as we have more details, so will you. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.