2005 Mitsubishi Lancer Evolution Mr on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Nissan board meets but doesn't pick a replacement for Ghosn

YOKOHAMA, Japan — Nissan's board met Monday but failed to pick a new chairman to replace Carlos Ghosn, who was arrested last month on charges of violating financial regulations, saying more discussion was needed. Nissan Motor Co. Chief Executive Hiroto Saikawa told reporters that the board approved a special committee of outsiders to strengthen governance at the company. A date for the selection of a chairman was not decided. "We plan to be cautious in this process, and I do not plan to rush this," Saikawa said. The recommendations for beefing up governance are due in March, and Saikawa said he was willing to wait until then to choose a chairman. The board meeting came amid an unfolding scandal that threatens the Japanese automaker's two-decade alliance with Renault SA of France and its global brand, and highlights shoddy governance at the manufacturer of the Leaf electric car. Related: Carlos Ghosn coup theory grows: Did Nissan set him up for a fall? Ghosn and another board member Greg Kelly were formally charged last week with falsifying financial reports in underreporting Ghosn's income by about 5 billion yen ($44 million) from 2011 to 2015. They were arrested Nov. 19 by Tokyo prosecutors and remain in detention. A source close to Ghosn's family says Ghosn is innocent, as the alleged income was never decided upon or paid. Aubrey Harwell, the U.S. lawyer for Kelly, an American, says he is innocent, and that Nissan insiders and outside experts had advised him that the financial reporting was proper. The chairman must be selected from among the board members. Three outside board members — race-car driver Keiko Ihara; Masakazu Toyoda, an academic; and Jean-Baptiste Duzan, formerly of Renault — are making that decision. The special committee for governance includes the three outside board members and four other outsiders, including former judge Seiichiro Nishioka. One candidate for chairman is Saikawa, who was hand-picked by Ghosn to succeed him as chief executive. He has denounced Ghosn and Kelly as the "masterminds" in a scheme to falsify income reports and abuse company money and assets. Renault has kept Ghosn as chief executive and chairman, saying its investigation has not found wrongdoing in the awarding of Ghosn's compensation. Saikawa called on directors at Renault to heed its reasons for sacking Ghosn, but Renault's interim chairman Philippe Lagayette said on Friday that its board had not considered a replacement.

8 excellent minivans you can't buy in the United States

Americans have fallen out of love with minivans. For some reason, a super-practical, multi-seat vehicle that can haul almost anyone and anything is less popular than giant SUVs that make it difficult to access the third row. The rest of the world hasn’t forgotten the minivanÂ’s virtues, and many well-known automakers offer a whole rainbow of family carriers, some of which offer clever camping and luxury features. Here are some forbidden-fruit vans we canÂ’t buy in the United States. Toyota Noah/Voxy The Toyota Noah and Voxy have been around since the early 2000s and sit below the Alphard (more on that below) in the automakerÂ’s van line. ToyotaÂ’s sales model in Japan seems complicated from the outside, as the company sells different vehicles at different types of dealerships. The Noah was originally sold at ToyotaÂ’s Corolla Stores before the automaker shifted its model to the van in all locations in 2020. Now in their fourth generation, the van twins offer unique family-friendly features like a step system and use ToyotaÂ’s latest hybrid system. Toyota Alphard The Toyota Alphard is a stately minivan sold in several countries and regions, including Bangladesh, China and the Middle East. ItÂ’s now in its third generation and features Lexus-like styling with a massive cabin. The Alphard is available with several powertrain options, including some it shares with Lexus and other Toyota models, including the ES 350 and Highlander. Toyota equips the Alphard with several advanced safety features, and the van can comfortably carry up to eight people. That said, the Alphard is more expensive than many of its rivals in the markets where itÂ’s sold, so people may consider other options. Mitsubishi Delica If youÂ’ve spent any time in the automotive corners of social media, youÂ’ve seen a Delica. TheyÂ’re everywhere now, as Americans figure out that a small, light van with real ground clearance and four-wheel drive is a great thing. Mitsubishi has made different vehicles under the Delica name, including a truck and a kei car, but the minivan is the one most of us recognize. The Delica entered its fifth generation way back in 2007 and got a facelift in 2019. ItÂ’s still available with four-wheel drive, though Mitsubishi also sells a front-drive version. TodayÂ’s van is light years away from the classic models we can import here and features a massive grille with unique front lighting fixtures.