2003 Mitsubishi Lancer Oz Rally Sedan 4-door 2.0l on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi confirms pair of MiEV Evolution II electric racecars for Pikes Peak

Preparing for next month's Pikes Peak International Hill Climb, Mitsubishi - the presenting sponsor of this year's PPIHC - has unveiled its entrant for the race: the all-electric MiEV Evolution II. Building off last year's MiEV-inspired entrant, the Evolution II has received numerous improvements, including a more powerful electric drive system, a lower center of gravity and even a more traditional racecar look. Driving a pair of MiEV Evolution II models this year will be Hiroshi Masuoka from Mitsubishi vehicle development and six-time PPIHC motorcycle winner, Greg Tracy.
Both MiEV Evolution II racers employ a quartet of electric motors (last year's car used just three), and output has been increased from 280 kilowatts (375 horsepower) up to 400 KW (536 hp). For improved handling, the cars' lithium-ion battery packs help provide lower centers of gravity, and both Masuoka's and Tracy's cars have received active yaw control, stability control and redesigned anti-lock braking systems. Hopefully, this will help them stick to the mountain better. As previously mentioned, even their look has changed, with less of a wide-body i-MiEV feel and more of a racecar appearance. We think the finished product would actually make for a pretty cool Le Mans Prototype racer, or perhaps an electrically powered rival for trackday cars like those from Radical.

2022 Mitsubishi Eclipse Cross refresh gives the crossover an Aztek-ectomy

As expected from spy shots, the 2022 Mitsubishi Eclipse Cross has received a styling refresh, and it changes the somewhat controversial rear end. It also brings some tweaks to the infotainment, and for markets outside the U.S. a plug-in hybrid. The big exterior changes are at the back. The Aztek-style split rear window is gone for a conventional single one. The taillights no longer bridge across the middle of the hatch. They do still extend up the rear pillars. The shape of the hatch looks a little different, too, and it helps reduce the stubby look of the Eclipse Cross's tail. From the front and sides, the new Eclipse Cross doesn't seem particularly different. But looking closer, you may notice that the upper lamps are slimmed down and given a steeper angle. They also appear to simply be daytime running lights, while the now larger lower lamps take over actual illumination duty. The main grille is also thinner. On the inside, the main change is to the infotainment system. The screen has grown to 8 inches over the old 7-inch system, and now features a new graphic interface and physical volume and tuning knobs. Not only that, it ditches the touch pad in the center console, opting instead for touchscreen interactions exclusively. To aid this, the screen also sits closer to the front occupants. Mechanically, U.S.-spec Eclipse Cross models are unchanged. They continue to get the turbocharged 1.5-liter four-cylinder making 152 horsepower and 184 pound-feet of torque. It's paired with a CVT and front- or all-wheel-drive. For other markets, Mitsubishi will introduce a plug-in hybrid variant. Details for that will come later, but won't be especially relevant for the U.S., as the company said it has no plans to bring it here. Considering the availability of the Outlander PHEV in America, this seems like an odd decision, but perhaps Outlander PHEV sales haven't been strong enough to merit another PHEV model. The redesigned Eclipse Cross will go on sale in the first quarter of 2021. Pricing has not been announced, but expect it to stay close to the current car's base price of $24,190. Related Video: