2003 Es Used 2l I4 16v Manual Fwd Sedan on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.

Next-generation Mitsubishi Outlander spied for the first time

Having been around relatively unchanged since the 2014 model year, it's about time that we're finally seeing a new generation of Mitsubishi Outlander crossover. This is the first prototype we've seen, and it's rather thinly disguised. From what we can tell, it will draw heavily from the Engelberg Tourer concept that was shown at this year's Geneva Motor Show (we still find that name strange, by the way). The next-generation Outlander's grille seems to have the now-trademark broad, metallic grille shared with the Eclipse Cross and recently refreshed Outlander Sport. It also has lights that spear off the top corners of the grille. In this application, they appear to simply be daytime running lights. The main illumination probably comes from the large rounded lamps below them. The grille and the shapes of the lights match the Engelberg concept, too. Mitsubishi Engelberg Tourer concept View 12 Photos Also matching the Engelberg Tourer is the side profile. We can see that the roof panel is separated from the rest of the body, making it perfect for contrasting colors like those on the concept. The glass area kicks up at the rear just before the vertical edge at the rear. This creates a thick, upright D-pillar, just like the concept. The back of the Outlander is pretty clean and simple, and the taillights are thin and wide. The taillights extend forward into sharp points. All of these features are similar to the concept. With so much of the exterior mirroring Mitsubishi's earlier concept, we're expecting the Outlander to use a similar, if not identical powertrain. The concept featured a plug-in hybrid powertrain very much like the current Outlander PHEV, but with a 2.4-liter inline-4 engine rather than a 2.0-liter unit. Electric range was an estimated 43 miles, which also improves on the existing Outlander PHEV's 22 miles. This all seems very plausible for the new production Outlander PHEV. The powertrain for non-hybrid Outlanders is more of a mystery. Base models may get the Eclipse Cross's turbocharged 1.5-liter inline-4. We'll have to wait to see if the V6 option sticks around. This prototype looks pretty far along in development, so we expect to see the production model shown within a year.