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Mitsubishi's 2024 updates include free maintenance, new trim levels

Mitsubishi is making several changes to its portfolio for the 2024 model year. It's expanding its range with new trim levels that benefit from a longer list of standard features and several specific styling cues, and it's giving buyers free maintenance for two years or 30,000 miles. Starting at the top of the range, the hybrid and non-electrified variants of the Outlander get a new Platinum Edition variant characterized by Black Diamond paint, a roof panel finished in Alloy Silver for a two-tone look, a Light Gray interior, and silver-colored interior trim, among other accents. Mitsubishi will fully detail the trim level later in 2023. The Black Edition package offered during the 2023 model year returns for 2024. It's compatible with the SE and SEL trim levels, and the latter gets black exterior trim as well as black leather upholstery. SE and SEL variants of the Eclipse Cross receive a power-operated hatch with a kick-motion sensor, while the SE's list of standard features grows further with adaptive cruise control, a USB port for rear-seat passengers, and a leather-upholstered steering wheel. The LE model gets a free two-year subscription to Mitsubishi Connect and FAST-Key keyless entry technology. The range will expand later in 2023 with a Special Edition model that will feature "rugged, off-road-inspired styling enhancements," according to the Japanese company. Positioned as Mitsubishi's entry-level crossover, the Outlander Sport highlights Mitsubishi's off-road heritage with a Trail Edition model that's characterized by black graphics on the hood, black exterior trim, mud flaps, and all-weather floor mats. Photos of the model haven't been released yet, however. And, don't look for a 2024 Outlander Sport GT on your local dealer's lot: Mitsubishi changed the trim's name to SEL. Updates to the Mirage hatchback and the Mirage G4, which are both nearing the end of their life cycle, are relatively minor. The LE trim level positioned near the bottom of the range benefits from a longer list of standard features, including a driver's armrest, automatic headlights, and rain-sensing wipers. Graphite Gray and Jet Black join the color palette to replace Mercury Gray and Mystic Black, respectively.  Every member of Mitsubishi's 2024 range regardless of size, price, and trim level benefits from free maintenance for two years or 30,000 miles, whichever comes first.

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

2020 Mitsubishi Outlander Sport gets another refresh at Geneva

A mysterious electric SUV isn't the only vehicle Mitsubishi is bringing to the Geneva Motor Show. The company is also showing a refreshed 2020 Mitsubishi Outlander Sport (or ASX as it's known in some markets). And yes, despite the fact the Outlander Sport hasn't been completely redesigned since its introduction in the 2011 model year, Mitsubishi is only giving it a mild update. Up front, the entire fascia is changed with all-new headlights, grille and front bumper. It's all more angular, and appears to be a blend of the Eclipse Cross and that electric SUV concept teased recently. It's easily the most successful part of the refresh. The sides are unchanged save for some chrome fake fender vents. The back features new LED taillights and a rear bumper with a faux skid plate rather than a faux diffuser. The inside is almost unchanged except for the new infotainment screen. At 8 inches, it's an inch larger than the old model. It also has the ability to play videos from a USB flash memory stick when the car is parked. Powertrain options for the U.S. haven't been announced, but we expect it will use the same 148-horsepower 2.0-liter four-cylinder currently available, plus its associated drivetrains. The current model can be had with either front- or all-wheel drive, with just a CVT on all-wheel drive models, and an available manual on front-driver versions. One final interesting aspect about the Outlander Sport just getting a refresh again is that it's the best-selling Mitsubishi in America, and the third-best worldwide. It seems strange to give so little love to a relatively successful model. Then again, the crossover has probably mostly paid for itself by now and it keeps selling, so perhaps Mitsubishi is just trying to maximize returns while it works on the smaller next-generation version. Related Video: